Brand Tone

Direct and Informative, Value-Oriented, Helpful and Customer-Focused, Reassuring

Brand Values

• •Accessibility/Affordability
• •Convenience
• •Trend-Consciousness
• •Customer Satisfaction
• •Simplicity
• •Practicality

Best Practices

• •Ensure product descriptions and policies are easy to understand, reflecting their value of "Eenvoud" (Simplicity).
• •Always Highlight Value: Consistently mention benefits like free shipping, good prices, and the "100% satisfaction guarantee."
• •Focus on Solutions and Benefits: Frame products around how they make life "prettiger, makkelijker en comfortabeler" (more pleasant, easier, and more comfortable), aligning with their stated mission.
• •Be Direct and Transparent: Clearly state policies (shipping, returns) and pricing, as they do with their all-inclusive price promise.
• •Maintain a customer-focused approach by addressing common concerns proactively and encouraging contact for unresolved questions.

Social Perception

Positive (based on on-site reviews), Price-Conscious Appeal

Copy Examples

• •Lekkere warme pantoffels voor in huis tijdens de koude winter! (Nice warm slippers for in the house during the cold winter!)
• •Schrijf je in voor de beste kortingen (Sign up for the best discounts)
• •Altijd GRATIS verzending (Always FREE shipping)
• •Dé nieuwste trends (The newest trends)
• •100% tevredenheidsgarantie (100% satisfaction guarantee)