Brand Tone

Aspirational, Elegant, and Inspiring

Brand Values

• •Quality
• •Style
• •Inspiration

Best Practices

• •Lead with "Why," Not Just "What": Instead of just saying "We sell canvas art," focus on the transformative impact: "We provide art that transforms your space." Use verbs like inspire, transform, elevate, and discover.
• •Emphasize Quality and Curation: Consistently use keywords like premium, high-quality, curated, unique, and meticulously crafted to reinforce the brand's value proposition and build trust.
• •Maintain an Elegant Vocabulary: Avoid overly casual slang, excessive exclamation points, or aggressive sales language. Keep the tone refined, confident, and inspiring, as if offering expert advice.
• •Speak to the Customer's Aspiration: Frame the products as tools for achieving a desired lifestyle. The copy should help the customer envision a more beautiful, stylish, and inspiring version of their home.
• •Ensure Visual and Textual Harmony: Every piece of copy should match the clean, modern, and aspirational aesthetic of the brand's visuals. The words and images must work together to tell the same story of style and inspiration.

Social Perception

Vivyet is positioning itself to be perceived as a sophisticated, go-to source for modern and high-quality wall art for a discerning customer who values aesthetics and is willing to invest in creating a personalized and stylish living space.

Copy Examples

• •Your home is a canvas. Your story is the art. Discover designs that speak your language and transform a simple wall into a statement. #Vivyet #WallArt #HomeInspo
• •Beyond Decoration. Toward Inspiration. Curated canvas art and murals designed to elevate your world. Explore the collection.
• •Crafted with premium materials and designed for the modern eye, this piece isn't just wall art—it's a new perspective. Let the minimalist lines and rich textures bring a sense of calm and sophistication to your favorite room.
• •Don't just live in your space—be inspired by it. For a limited time, enjoy 15% off your first order and find the piece that will transform your home and your mindset. Shop Vivyet today.
• •At Vivyet, we believe that the art on your walls should do more than just hang there. It should inspire, energize, and reflect who you are. That’s why we meticulously curate and create high-quality, stylish wall décor that turns any house into a well-loved home.