Tono de Marca

Artisanal, Authentic, and Passionate, with a strong emphasis on Quality and Local Craftsmanship. It's also welcoming and aims to be educational.

Valores de Marca

• •Craftsmanship
• •Quality
• •Tradition
• •Local Sourcing/Community
• •Passion
• •Transparency/Authenticity
• •Sustainability (Inferred)

Mejores Prácticas

• •Develop a Brand Voice Guide: Document key elements of your tone (artisanal, passionate, authentic, quality-focused, local) with examples of "do's and don'ts" for writing. Share this with anyone creating content.
• •Emphasize Storytelling: Weave the "Tree to Barrel" narrative and the family passion into all communications. Talk about the origin of the wood, the craftsmanship involved, and the impact on the final beverage. Stories connect more deeply than just product features.
• •Use Sensory and Evocative Language: Words like "handcrafted," "age-old art," "rich tradition," "nuanced flavours," "heart of oak" appeal to the artisanal nature of the brand and the sensory experience of their products and the beverages they help create.
• •Maintain Authenticity and Transparency: Avoid overly corporate or generic marketing speak. Let the genuine passion for the craft shine through. If you make a claim (e.g., "locally sourced"), be prepared to elaborate on it. The "Tree to Barrel" concept is inherently transparent.
• •Showcase the Human Element: Feature the people behind the barrels (e.g., the founder, the coopers) in your content where appropriate. This reinforces the "family passion" and artisanal values. Highlighting the skills and dedication of the team adds a personal touch that resonates with an audience valuing craftsmanship.

Percepción Social

Positive Customer Experiences, Recognized Local Artisan/Business, Supplier of Choice for Craft Producers, Educational Resource, Association with Quality Beverages, Products Extend Beyond Barrels.

Ejemplos de Copy

• •From Our Forest to Your Finest Blend: The County Cooperage – Prince Edward County's Heart of Oak.
• •More than makers, we're guardians of a timeless craft. At The County Cooperage, every barrel is born from a passion for tradition and the rich bounty of Canadian oak. We believe the soul of a great wine, spirit, or beer is cradled in the wood. That’s why we pour our spirit into every stave, from tree to treasured barrel.
• •Nurture Your Vintage with Handcrafted Perfection. Our [Size/Type] wine barrel, coopered with select, air-dried Canadian oak from Prince Edward County, offers nuanced flavours and gentle micro-oxygenation. Each ring, each stave, is a testament to the cooper's art, ready to elevate your wine from great to unforgettable. Experience the 'Tree to Barrel' difference.
• •The scent of toasted oak and the sound of the cooper's hammer – that's the rhythm of The County Cooperage. We’re not just building barrels; we’re crafting the future of your finest creations, right here in Prince Edward County. #TreeToBarrel #CountyCooperage #CanadianOak #CraftSpirits #OntarioWine #PEC
• •Witness the Art. Taste the Tradition. Go behind the scenes at The County Cooperage and discover how we transform local Canadian oak into world-class barrels. Book your tour and tasting experience today and see the 'Tree to Barrel' journey unfold.