Brand Tone

Earthy & Nature-Inspired, Spiritual & Soulful, Adventurous & Free-Spirited, Elegant & Refined, Personal & Heartfelt, Positive & Joyful

Brand Values

• •Connection to Nature
• •Authenticity & Self-Expression
• •Joy & Celebration of Life
• •Craftsmanship & Quality
• •Giving Back & Responsibility
• •Curiosity & Discovery

Best Practices

• •Embrace Nature's Language: Consistently use words and imagery drawn from the natural world (e.g., "earth," "ocean," "forest," "light," "bloom," "wild," "celestial"). Describe gemstones not just by their appearance but by the feelings and natural elements they evoke (e.g., "ocean's whisper" for aquamarine).
• •Speak from the Heart, Like Tree: Maintain a personal, authentic, and slightly spiritual voice, as if the founder is speaking directly to the customer. Share the "why" behind the designs, connecting them to experiences of wonder, joy, and connection.
• •Focus on "Feeling" as much as "Feature": While describing the jewelry (materials, craftsmanship), also emphasize how wearing the pieces makes one *feel* – connected, joyful, special, adventurous, aligned with nature.
• •Incorporate Values Seamlessly: Weave brand values like sustainability (gemstone sourcing, giving back to Ocean Connectors) and the celebration of life's moments into product descriptions, social media posts, and email marketing in a natural, non-preachy way.
• •Maintain a "Refined Bohemian" Aesthetic in Language: Balance the free-spirited, adventurous, and spiritual elements with a touch of elegance and refinement. The language should be inspiring and evocative but also clear and sophisticated, appealing to the "modern free-spirited woman."

Social Perception

The brand is perceived as offering "refined bohemian jewelry" suitable for "modern free-spirited women."

Copy Examples

• •Headline: Adorn Yourself with Earth's Magic. Discover TreeMyriah. Body: Each TreeMyriah piece is more than jewelry; it's a whisper from ancient forests, a shimmer of ocean light, a connection to your own radiant spirit. Handcrafted with gemstones that tell a story, our designs are for the woman who walks her own path and finds beauty in every moment. Find your totem.
• •Instagram Caption (with a photo of a moonstone necklace): Embrace new beginnings. ✨ Our Moonstone Collection channels the mystical energy of the moon, offering balance, intuition, and a touch of magic to your everyday. Let its gentle glow guide your adventures. #TreeMyriah #MoonstoneMagic #HandcraftedJewelry #BohemianSpirit #NatureInspired
• •Email Subject: Find Your Light: Gemstones to Illuminate Your Journey Email Body: Hello [Customer Name], At TreeMyriah, we believe every gemstone holds a unique energy, a special story waiting to connect with yours. From the transformative magic of Labradorite to the calming flow of Kyanite, discover pieces that resonate with your soul and celebrate the radiant light within you. Explore our curated collections and let nature’s treasures adorn your path. [Link to Shop]
• •Facebook Ad: For the Wild Heart. For the Gentle Soul. TreeMyriah offers refined bohemian jewelry, handcrafted with love and inspired by the untamed beauty of the earth. Versatile designs for your daily adventures and special moments alike. Plus, every purchase helps support ocean conservation. Wear your values. ✨ Shop Now & Connect. [Link]
• •Product Description (for a Labradorite piece): Unleash Your Inner Magic: The [Product Name] Labradorite Necklace. They say Labradorite is the stone of transformation and courage. Watch as flashes of iridescent color dance across this hand-selected gemstone, a reminder of your own multifaceted brilliance. Wear it as a talisman on your adventures, a spark for your creativity, and a symbol of the magic that unfolds when you dare to explore the unknown. Ethically sourced. Lovingly handcrafted. [Link to Artist Story/Values]