Brand Tone

Authentic & Sincere, Craft-Oriented & Appreciative, Warm & Personal, Nature-Inspired & Calm, Quality-Focused & Trustworthy

Brand Values

• •Craftsmanship & Quality
• •Nature & Sustainability
• •Modern Design & Timelessness
• •Personal Connection & Gifting
• •Customer Satisfaction
• •Supporting Small Businesses

Best Practices

• •Lead with Nature and Craft: Always weave in elements of nature, the handmade process, and the beauty of wood. Use descriptive language that evokes sensory experiences related to these themes.
• •Maintain a Personal, Authentic Voice: Share the 'why' behind the brand – the passion of the founders, the inspiration from their surroundings. Use 'we' and speak directly to the customer in a warm, approachable manner.
• •Highlight Sustainability and Giving Back: Consistently mention the use of sustainably-forested wood and the 'One Tree Planted' initiative. This reinforces core values and resonates with conscious consumers.
• •Focus on Timelessness and Meaning: Position products not just as items, but as potential heirlooms, meaningful gifts, or ways to connect with personal values and memories. Emphasize quality that lasts.
• •Show, Don't Just Tell, Quality: Use high-quality photography that showcases the detail and natural beauty of the products. In written copy, refer to specific materials and crafting techniques that underscore the quality.

Social Perception

High-Quality & Unique Products, Excellent Craftsmanship, Great for Gifts, Trustworthy & Reliable, Ethical & Eco-Conscious (Implicit), Personal & Artisanal

Copy Examples

• •Product Description (for a wooden necklace): Inspired by the serene forests of Maine, each curve and grain of this hand-finished wooden necklace tells a story. Crafted from sustainably-sourced walnut and paired with a delicate sterling silver chain, it’s a piece of wearable art designed to connect you to nature’s calm. A timeless gift, a personal treasure.
• •Instagram Caption: Weekend adventures call for pieces that feel as good as they look. ✨ Our Mountain Belt Buckle, meticulously crafted from rich maple and walnut, is more than an accessory – it’s a reminder of the wild places that inspire us. P.S. For every piece you take home, we plant a tree! 🌲 #TreelineAndTide #HandmadeInMaine #NatureInspired #WoodCraft #SustainableStyle
• •About Us Snippet (for website): From our home studio in Maine, we’re Jenn and Damian – a designer and an architect by trade, and makers at heart. Treeline & Tide began with a shared passion for natural beauty and timeless design. We believe in crafting goods with intention, using sustainably-forested wood and a blend of modern techniques and traditional skill. Each piece is made to be cherished, just like the moments they represent.
• •Email Newsletter Subject Line: New Heirlooms: Discover Handcrafted Wooden Jewelry & Plant a Tree
• •Promotional Copy (for a holiday sale): Give the Gift of Nature & Craftsmanship. This season, find something truly special with our collection of handmade wooden treasures. From personalized keepsakes to everyday elegance, each Treeline & Tide piece is crafted with love and a promise to our planet. Enjoy [discount]% off and help us plant more forests.