Brand Tone

Aspirational, elevating, inspirational, empowering, friendly, engaging, quality-focused, and trustworthy.

Brand Values

• •Quality & Style
• •Joy & Delight
• •Culinary Empowerment & Inspiration
• •Customer Satisfaction
• •Practicality & Convenience

Best Practices

• •Consistently frame products not just by their features, but by how they enhance the user's daily culinary experiences and help them create something special.
• •Remind customers of the transformative power of food.
• •Weave in customer testimonials or satisfaction guarantees to build confidence.
• •Be solution-oriented and practical
• •Ground the benefits in practical terms – ease of use, space-saving, perfect results – showing how Treaterrific products make culinary tasks more manageable and enjoyable.

Social Perception

Positive customer feedback, engaged community (potential), focus on home chefs, modern & stylish, and elevating the everyday.

Copy Examples

• •Elevating Everyday Culinary Excellence
• •Make every meal an elegant masterpiece
• •A trusted resource for culinary inspiration
• •Everyone has an inner chef waiting to be unleashed
• •Join the Treaterrific Community & Unlock Exclusive Perks!