Brand Tone

Reverent & Respectful, Warm & Caring, Elegant & High-Quality, Traditional & Heritage-Focused, Personalized & Service-Oriented

Brand Values

• •Tradition
• •Faith
• •Quality & Craftsmanship
• •Customer Focus & Personalized Service
• •Family & Community
• •Elegance & Beauty

Best Practices

• •All copy should reflect an accurate and respectful understanding of Orthodox Christian practices, terminology (e.g., "lambades," "martyrika," "stefana"), and the significance of the ceremonies.
• •Communication should always be caring, understanding that these are deeply personal and significant life events for customers. Avoid overly casual or secular language.
• •Highlight the lasting value and beauty of the products, connecting them to the idea of cherished keepsakes that honor family and religious heritage.
• •Ensure that the elegant, respectful, and traditional tone of the copy is mirrored in the photography and visual branding across all platforms. Visuals should be high-quality and tasteful.
• •Develop a comprehensive style guide that outlines the brand's tone of voice, key terminology, preferred phrases, and topics to approach with sensitivity. This ensures all team members creating content do so consistently.

Social Perception

Trusted Source for Traditional Items, High-Quality Products, Helpful and Caring Service, Specialized & Niche, Aspirational for Heirlooms

Copy Examples

• •Headline (Website/Social Media): Embrace Tradition. Celebrate Faith. Create Heirlooms with Traditions by Anna.
• •Product Description (Baptismal Gown): Crafted with love and reverence, our [Gown Name] baptismal gown is designed to be a cherished symbol of your child's blessed beginning. Made from the finest [material] and adorned with delicate [detail], it’s an heirloom in the making, honoring generations of Orthodox tradition.
• •Social Media Post (Wedding Stefana): The Crowning Glory of Your Orthodox Wedding. Our handcrafted stefana are more than just crowns; they are a symbol of your sacred union and shared life in Christ. Discover the elegance and meaning at Traditions by Anna. #OrthodoxWedding #Stefana #SacredTraditions
• •About Us Snippet: At Traditions by Anna, we believe every baptism and wedding is a sacred milestone. Founded by Anna with a passion for preserving the beauty of Orthodox traditions, our family is dedicated to providing you with exquisite, high-quality attire and accessories, ensuring your special day is as blessed and memorable as the traditions themselves.
• •Email Marketing Subject Line: Prepare for Their Blessed Day: New Arrivals for Orthodox Baptisms