Brand Tone

Elegant, Sophisticated, Aspirational, Modern, Personal, Passionate, Exclusive, High-Quality

Brand Values

• •Quality Craftsmanship
• •Exclusivity & Unique Design
• •Tradition Meets Modernity
• •Elegance & Timelessness
• •Customer Centricity & Personal Service
• •Social Responsibility

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of the brand's tone (e.g., sophisticated, elegant, modern yet respectful of tradition), including preferred vocabulary, sentence structure, and a "do's and don'ts" list.
• •Focus on "Elegant Storytelling": Weave the brand's narrative—Kinga Mathe's journey, the inspiration behind collections, the craftsmanship—into the copy. Emphasize the exclusivity and the "why" behind the designs, not just the "what."
• •Use Evocative and Quality-Centric Language: Incorporate words that convey luxury, craftsmanship, and timelessness (e.g., "exquisite," "artisanal," "heritage," "couture," "premium," "hand-selected fabrics").
• •Maintain Consistency Across All Channels: Ensure the tone is consistent from website copy and product descriptions to social media captions, email newsletters, and even customer service interactions.
• •Emphasize the Wearer's Experience and Confidence: Frame the copy around how wearing Kinga Mathe makes the customer feel – elegant, confident, unique, and connected to a beautiful tradition in a modern way. Highlight the "charmant-selbstbewusste Ausstrahlung" (charming-confident radiance) the clothing aims to provide.

Social Perception

Premium/Luxury Brand, Fashion-Forward Traditional Wear, Authentic & High Quality, Desirable for Special Occasions, Associated with a Confident Style

Copy Examples

• •Headline (Website Banner for New Collection): Timeless Tradition, Reimagined. Discover the new Kinga Mathe Couture Collection – Where heritage meets haute couture.
• •Instagram Post (Detail shot of a Dirndl): It's in the details. Luxurious European fabrics, handcrafted embroidery, and a cut that speaks to modern elegance. Experience the unique charm of a Kinga Mathe Dirndl. #KingaMathe #TrachtAPorter #LuxuryTracht #ModernTradition
• •Product Description (Bridal Dirndl): Begin your forever in unparalleled elegance. Our bridal Dirndls are more than just a dress; they are a lovingly crafted symbol of heritage and a testament to your unique love story. Designed by Kinga Mathe, for your most cherished moments.
• •Facebook Ad (Targeting event attendees): Elevate your presence. Whether it's the rustle of silk at a gala or the confident poise at Oktoberfest, a Kinga Mathe creation ensures you're not just seen, but remembered. Explore our exclusive collections at tracht-a-porter.com.
• •About Us Snippet (Website): Born from a passion for heritage and a vision for contemporary elegance, Kinga Mathe has been redefining Trachten fashion since 2008. Each piece is a commitment to exceptional quality, exclusive design, and the confident spirit of those who wear it.