Brand Tone

Empathetic & Caring, Informative & Educational, Trustworthy & Authentic, Natural & Healthy, Supportive & Approachable

Brand Values

• •Health & Well-being: Prioritizing natural, non-toxic solutions for skin health, especially for those with eczema.
• •Customer-centricity & Support: Offering personalized advice, excellent communication, and genuinely caring for customers' needs.
• •Transparency & Trust: Sharing personal stories, providing detailed product information, and fostering an open environment.
• •Natural & Safe Products: Curating a selection of products free from harmful chemicals, petroleum derivatives, and irritants.
• •Education & Empowerment: Providing information to help customers understand eczema and make informed choices about their care.
• •Family Focus: Many products and communications are geared towards mothers and children, reflecting the founder's own experiences.

Best Practices

• •Lead with Empathy: Always start from a place of understanding the customer's struggles and needs. Use language that conveys compassion and support.
• •Maintain Authenticity through Personal Storytelling: Continue to weave in the founder's journey and personal experiences (where appropriate) to reinforce trust and relatability.
• •Educate and Empower, Don't Just Sell: Provide valuable information, tips, and insights about eczema care and non-toxic living. Position the brand as a knowledgeable resource.
• •Use Clear, Gentle, and Positive Language: Avoid overly clinical or alarming terms. Focus on natural, soothing, and healing aspects. Highlight the benefits of "non-toxic" and "gentle" care.
• •Be Approachable and Responsive: Encourage interaction and feedback. Ensure that the language used in customer service and social media responses mirrors the caring and supportive tone of the main brand communications.

Social Perception

Customers perceive the brand as a reliable source for effective, natural eczema care products. The owner, Pavla, is often mentioned for her helpfulness, kindness, and expert advice, adding a personal and trustworthy dimension to the brand. Fast shipping and excellent customer service are frequently highlighted, contributing to a positive shopping experience. The brand is seen as a specialist in non-toxic solutions, offering a curated selection of products that customers trust for their sensitive skin. There's a sense of community and shared understanding, particularly among parents dealing with eczema in their children.

Copy Examples

• •Headline for a new natural cream: "Gentle Relief, Naturally. Discover our new [Product Name] and soothe your skin with the kindness it deserves. Because we understand."
• •Facebook Post: "Tired of itching and irritation? You're not alone. At EkzemFree, we've walked this path and found gentle, non-toxic ways to calm sensitive skin. Explore our founder's top picks for soothing relief. #EczemaCare #NaturalSkincare #NonToxicLiving #[RelevantCzechHashtag]"
• •Product Description Snippet: "Crafted with love and understanding, our [Product Type] is more than just a [product category]; it's a hug for your skin. Made with carefully selected natural ingredients, free from harsh chemicals, because your family’s well-being is our priority."
• •Instagram Caption for a customer testimonial: "Stories like [Customer's Name]'s warm our hearts! ❤️ Finding gentle, effective solutions for eczema is why EkzemFree was born. Thank you for trusting us on your journey to happier, healthier skin. Read more about [Customer's Name]'s experience on our blog! (Link in bio) #CustomerLove #EczemaWarrior #NaturallyBetter"
• •Email Subject Line for a newsletter: "Pavla's Personal Tips for [Seasonal Eczema Challenge] + New Arrivals!" (Leveraging the owner's personal connection and expertise).