Brand Tone

Friendly, Approachable, Professional, Quality-Oriented, Personal, Caring, Heritage-Proud

Brand Values

• •Quality Craftsmanship
• •Personalisation and Uniqueness
• •Customer Satisfaction and Service
• •Family Heritage and Trust
• •Versatility and Diversification

Best Practices

• •Emphasize "Personalisation" and "Thoughtfulness": Always highlight how the products can be tailored and why they make a meaningful gift. Use words like "unique," "bespoke," "thoughtful," "cherished," and "special."
• •Maintain a Warm and Helpful Voice: Address the customer directly and in a friendly manner. Offer assistance and make it easy for them to inquire about customisation. Phrases like "We'd love to help," "Let us create for you," or "Tell us your vision" work well.
• •Showcase Quality and Craftsmanship Subtly: Instead of just saying "high quality," describe the materials (e.g., "premium 100% cotton," "soft fleece") or the techniques ("expertly embroidered," "precisely laser engraved"). This reinforces the value without sounding boastful.
• •Reference Heritage When Appropriate: Weaving in the "family-run since 1978" story can build trust and differentiate the brand. This is especially effective for "About Us" sections or when emphasizing tradition and reliability.
• •Focus on the Joy of Gifting and Receiving: Frame the products around the emotional benefit for both the giver and the recipient. Use language that evokes happiness, celebration, and appreciation. For example, "the joy of gifting," "a smile they'll never forget," "celebrate life's moments."

Social Perception

Highly Positive, Trusted Supplier, Go-To for Special Gifts, Associated with Quality

Copy Examples

• •Headline: Make Memories Last: Beautifully Personalised Gifts, Crafted with Care. Body: From cozy embroidered bathrobes to unique engraved homeware, find the perfect thoughtful gift for your loved ones. Our family has been creating cherished keepsakes since 1978. Let us help you make their occasion truly special. Call to Action: Discover Your Perfect Gift
• •Headline: More Than Just a Towel. It's a Personal Embrace. Body: Wrap them in luxury with our premium cotton towels, personalised just for them. Perfect for birthdays, new homes, or just because. Quality you can feel, a gift they'll adore. Call to Action: Personalise Their Comfort
• •Headline: Celebrating Every Occasion, Beautifully. Body: At Duncan Stewart, we believe every gift tells a story. Our West Sussex workshop brings your ideas to life with expert embroidery, debossing, and laser engraving. What can we create for you today? Call to Action: Get Inspired
• •Headline: The Duncan Stewart Difference: Quality Craftsmanship, Family Values. Body: Since 1978, our family has been dedicated to crafting exceptional personalised gifts. We pour care into every stitch and engraving, ensuring a present that’s as unique as they are. Experience the quality that generations trust. Call to Action: Explore Our Heritage Collection
• •Headline: Your Vision, Our Expertise. Unique Gifts Made Easy. Body: Looking for that extra special something? Our friendly team is here to help bring your personalised gift ideas to reality. From bespoke corporate orders to a one-of-a-kind present, let's create together. Call to Action: Message Us Your Idea