Tono de Marca

Informative & Educational, Results-Oriented & Promising, Trustworthy & Assuring, Customer-Focused & Supportive, Natural & Holistic

Valores de Marca

• •Quality & Efficacy: Committed to providing high-grade products that deliver visible results, backed by science.
• •Natural Ingredients & Tradition: Prioritizing natural and plant-based ingredients, potentially rooted in traditional Indian wellness principles ("Rooted in tradition, refined for today").
• •Customer Satisfaction: Placing a high value on customer experience, offering support and aiming for positive outcomes.
• •Transparency & Information: Educating consumers about ingredients and product benefits.
• •Made in India & Local Craftsmanship: Proudly formulating and manufacturing products in India.

Mejores Prácticas

• •Prioritize Benefit-Driven Language: Always focus on how the product solves a customer's problem or helps them achieve their desired outcome (e.g., "reduces hair fall," "promotes growth," "hair feels stronger").
• •Maintain a Balance of Science and Nature: Highlight the natural, herbal ingredients while also reassuring customers with mentions of scientific backing, quality certifications, and proven results.
• •Be Empathetic and Understanding: Acknowledge common hair and skin concerns (e.g., "struggling with postpartum hair fall," "hair loss," "thinning hair") to connect with the audience's needs.
• •Incorporate Trust Signals: Consistently mention "Made in India," "premium ingredients," "customer satisfaction," and positive testimonials to build credibility.
• •Use Clear, Accessible Language: While discussing ingredients and benefits, avoid overly technical jargon. Ensure the language is easy to understand for a broad audience, reflecting a helpful and informative tone.

Percepción Social

Generally Positive, Responsive Customer Service, Trusted by Some, Mixed Efficacy for Some, Valued for Natural Approach.

Ejemplos de Copy

• •Headline (Facebook/Instagram Ad): Reclaim Your Confidence with Visibly Thicker, Healthier Hair. Discover Touche Wellness – Nature & Science, Bottled for You. #HairRevival #ToucheWellness
• •Product Description Snippet (Website): Tired of hair fall? Our Follicharge Tablets, rich in Biotin and 18 Amino Acids, nourish from within to strengthen roots and promote growth. Made with care in India, because your hair deserves the best.
• •Instagram Post Caption: ✨Transformation Tuesday✨ Swipe to see real results from our community! Our Follidensil Hair Serum is helping people rediscover the joy of healthy hair, naturally. What’s your hair story? Share below! 👇 #NaturalHairCare #ToucheResults #IndianBeautySecrets
• •Email Subject Line: Science-Backed Solutions for Your Hair & Skin Concerns from Touche Wellness
• •Short Promotional Text (SMS/WhatsApp): Unlock radiant skin & stronger hair! ✨ Explore Touche Wellness's natural, effective solutions. Made in India. Shop now & get 10% OFF your first order! [Link]