Brand Tone

Caring & Nurturing, Reassuring & Trustworthy, Friendly & Approachable, Informative & Helpful, Gentle & Soft

Brand Values

• •Safety & Quality
• •Comfort
• •Natural & Organic
• •Handmade & Craftsmanship
• •Parental Support & Well-being
• •Practicality & Functionality

Best Practices

• •Clearly communicate product benefits, focusing on how they address parents' core needs.
• •Use storytelling to share relatable parenting moments or the story behind the brand/product.
• •Ensure imagery used alongside copy matches the gentle, caring, and high-quality tone.
• •Maintain authenticity by avoiding overly technical jargon or exaggerated claims.
• •Speak from a place of genuine care and understanding of parental needs.

Social Perception

Perceived as a provider of high-quality, safe, and beautiful baby essentials with positive reviews among their direct audience. Limited broader awareness exists, and potential confusion with past entities should be carefully managed.

Copy Examples

• •Headline: Sweet Dreams, Safer Sleep. Discover the handcrafted comfort of Totobay. Body: Tuck your little one into a haven of softness. Our OEKO-TEX certified baby nests are lovingly handmade with the purest organic cotton, because we believe your baby deserves the gentlest start. Experience peace of mind, one cozy nap at a time. Call to Action: Shop Now and Embrace the Cozy.
• •Headline: Is your baby struggling to sleep soundly? Totobay's Organic Sleep Bags are here to help. Body: Crafted with breathable, hypoallergenic materials, our sleep bags provide a safe and snug environment for your little one to drift off to dreamland. Say goodbye to sleepless nights and hello to peaceful mornings. Call to Action: Discover the Gift of Sleep Today!
• •Headline: Handmade with Love, Designed for Comfort. Body: At Totobay, we pour our hearts into every stitch. Our baby loungers are more than just a product; they're a cozy embrace, a safe haven, a place where your baby can relax and explore the world around them. Made with organic, baby-safe materials for ultimate peace of mind. Call to Action: Explore Our Collection and Feel the Difference.
• •Headline: The Perfect Gift for New Parents. Body: Searching for a thoughtful and practical gift? Give the gift of comfort and security with a Totobay baby nest. Handmade with love and designed for ultimate comfort, it's a gift that will be cherished for years to come. Call to Action: Shop Gift Sets and Make Their Day.
• •Headline: Organic Comfort, Happy Baby. Body: We believe in giving your baby the best, that's why we use only the finest organic cotton in our products. From baby nests to sleep bags, Totobay is committed to providing a safe, comfortable, and gentle environment for your little one to thrive. Call to Action: Learn More About Our Organic Materials.