Brand Tone

Enthusiastic, youthful, direct, and assertive (with a touch of humor on TikTok)

Brand Values

• •Affordability
• •Quality (Claimed)
• •Wide Selection
• •Customer Satisfaction (Aspirational)
• •Trendy style

Best Practices

• •Address trust concerns directly by highlighting secure payment methods and return policies.
• •Showcase positive customer experiences through testimonials and reviews.
• •Maintain consistent branding across all platforms, adjusting tone slightly for each (e.g., more informal on TikTok, more informative on the website).
• •Use relatable language and humor on social media to engage with a younger audience.
• •Be transparent about sourcing and delivery times to manage customer expectations.

Social Perception

A trendy and affordable source for football jerseys, with an emphasis on value and style. Addressing skepticism by highlighting security and positive customer experiences is key.

Copy Examples

• •"The feeling when you receive your jersey 🔥 Site in bio!"
• •"What a gem 🔥 Get yours now at unbeatable prices!"
• •"Les MEILLEURS maillots are here! Upgrade your style today!"
• •"Ready to offer you this jersey ❤️ Check out our summer collection!"
• •"Us when... we spot a new leaked discount code! 🤫"