Brand Tone

Elegant & Sophisticated, Inclusive & Celebratory, Refreshing & Natural, Approachable & Versatile

Brand Values

• •Inclusivity
• •Quality & Natural Ingredients
• •Sophistication & Experience
• •Health-Consciousness
• •Celebration & Joy
• •Innovation

Best Practices

• •Maintain Elegance in Language: Use refined and descriptive words. Avoid overly casual slang. Focus on terms like "sophisticated," "crafted," "refined," "complex," and "elegant."
• •Emphasize Inclusivity: Consistently message that TÖST is for everyone and every occasion. Use phrases that bring people together, like "share the moment," "celebrate together," "for all."
• •Highlight Natural & Quality Aspects: Regularly mention the all-natural ingredients, the careful crafting process, and the refreshing, not-too-sweet taste profile.
• •Focus on the Experience: Describe not just the taste, but the feeling and experience TÖST provides – a sense of celebration, sophistication, and enjoyment without alcohol.
• •Visual Consistency: Ensure all imagery and design elements align with the sophisticated, celebratory, and natural tone of the brand, as seen on their Instagram and website.

Social Perception

Positive & High-Quality, Great Alternative, Sophisticated Choice, Inclusive & Appreciated, Growing Recognition

Copy Examples

• •Headline: Elevate Every Moment. Body: Introducing TÖST. The art of celebration, crafted with all-natural ingredients, no alcohol. Pure sophistication in every sip.
• •Headline: Cheers to Choice. Body: Why miss out? With TÖST's refreshingly dry and complex taste, everyone can raise a glass to joy. Discover our Original & Rosé.
• •Headline: Naturally Brilliant. Wonderfully Bubbly. Body: TÖST blends fine white tea, ginger, and fruit essences for a sparkling experience that's as delightful as it is alcohol-free. Taste the sparkle.
• •Headline: Beyond the Celebration. Body: From quiet evenings to grand gatherings, TÖST is your perfect companion. All-natural, low-calorie, and undeniably sophisticated. Make any occasion a TÖST-worthy one.
• •Headline: The Inclusive Sparkle. Body: TÖST was created so everyone can share in the moment. Enjoy the complex flavors and elegant bubbles, without the alcohol. Join the celebration.