Brand Tone

Passionate, Accessible/Price-Conscious, Customer-Focused, Direct and Informative

Brand Values

• •Passion for Fishing
• •Customer Satisfaction
• •Affordability/Value
• •Convenience
• •Quality/Modernity
• •Reliability

Best Practices

• •Be consistently value-driven and transparent: Clearly communicate prices, offers, shipping details, and return policies.
• •Prioritize helpful and friendly customer service: Ensure all communication channels (email, social media DMs, WhatsApp) reflect the 'real-time customer service' promise.
• •Use clear and direct language in all product descriptions and policy explanations.
• •Highlight the passion for fishing in your content, sharing engaging stories and tips.
• •Emphasize the affordability and value of your products in your marketing messages.

Social Perception

Tortuga Fishing aims to be perceived as a reliable and customer-centric online store for fishing enthusiasts in Brazil. They want to be known for offering quality products at competitive prices, providing excellent customer service, and ensuring a seamless and trustworthy shopping experience.

Copy Examples

• •Nós somos apaixonados pelo o que fazemos! (We are passionate about what we do!)
• •Sua aventura começa aqui! Encontre os melhores equipamentos de pesca com preços que cabem no seu bolso.
• •Atendimento ao cliente em tempo real para tirar todas as suas dúvidas.
• •Satisfação Garantida ou Dinheiro de Volta.
• •As melhores novidades e os equipamentos mais sofisticados do mercado mundial da pesca, direto para sua casa!