Tono de Marca

Trendy, Feminine, Empowering, Aspirational yet Accessible

Valores de Marca

• •Style & Trendiness
• •Femininity & Confidence
• •Accessibility
• •Customer Expression
• •Variety

Mejores Prácticas

• •Know Your "Diva": Create a clear persona of your target customer. Understand her aspirations, language, and what makes her feel confident and stylish. Write as if you are speaking directly to her.
• •Embrace "Diva" Language (Appropriately): Incorporate words and phrases that evoke confidence, glamour, style, and empowerment (e.g., "fabulous," "slay," "own it," "shine," "gorgeous," "powerful"). Ensure it aligns with the specific product and context.
• •Stay Current with Trends (in Language and Fashion): Just as the clothing is trendy, the language should reflect current colloquialisms and social media slang relevant to the target audience, without overdoing it or sounding inauthentic.
• •Balance Aspiration with Accessibility: While showcasing glamorous looks, always make the call to action clear and highlight value (e.g., promotions, versatility of items). Ensure the tone doesn't become alienating or unachievable.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a Facebook ad, or an email newsletter, the core "Toque da Diva" tone should be recognizable. Develop a simple style guide for reference.

Percepción Social

Stylish and modern clothing, Outfits for various occasions, A sense of "diva" or empowered femininity, Value for money

Ejemplos de Copy

• •Headline for New Arrivals: "Unleash Your Inner Diva! ✨ Our New Collection Just Dropped – Get Ready to Turn Heads."
• •Instagram Caption for a Dress: "That weekend feeling, bottled up in a dress! 💃 Shop the [Dress Name] and own every moment. P.S. It’s even more fabulous in person! 😉 #ToqueDaDiva #NewCollection #WeekendVibes"
• •Website Banner for a Sale: "DIVA ALERT! 💖 Up to 70% OFF in our Outlet! Steal the spotlight without breaking the bank. Shop now before your faves are gone!"
• •Email Subject Line: "Hey Diva, Your Next Favorite Outfit is Here (and on SALE!) 🤫"
• •Product Description Snippet (for a power suit/set): "Command the room. Our [Set Name] isn't just an outfit; it's a statement. Tailored for the diva who knows her worth and isn't afraid to show it. #BossBabe #DivaStyle"