Brand Tone

Artisanal & Premium, Knowledgeable & Passionate, Innovative & Adventurous, Authentic & Transparent, Sophisticated yet Accessible

Brand Values

• •Quality
• •Authenticity
• •Innovation
• •Craftsmanship
• •Customer Focus
• •Heritage/Local Pride

Best Practices

• •Emphasize Quality and Craftsmanship: Consistently use language that reflects the premium nature of the ingredients and the care taken in production (e.g., handcrafted, small-batch, meticulously sourced, artisan).
• •Highlight Flavor Complexity and Authenticity: Go beyond simple taste descriptions. Use evocative language to describe the unique botanical blends, the balance of bitter and sweet, and the genuine taste of real ingredients.
• •Showcase Expertise and Passion: Let the founder's story and the brand's dedication to innovation shine through. Share insights, tips, and the why behind your products.
• •Speak to the Discerning Consumer: Address an audience that appreciates quality, is curious about new flavors, and enjoys the ritual of a well-made drink (alcoholic or not).
• •Maintain Visual and Verbal Sophistication: Ensure that all copy, from website text to social media captions, aligns with the brand's sophisticated yet approachable visual identity. Use clear, intelligent, and engaging language.

Social Perception

Top Note Tonic is perceived as a high-quality, craft alternative to mass-produced mixers. Customers and critics alike praise its superior taste, complex flavor profiles, and lower sugar content. The brand is seen as innovative and a leader in the American craft mixer scene. The founder's expertise lends credibility and authenticity to the brand. There's an appreciation for their products being enjoyable both with and without alcohol. The numerous awards contribute significantly to a perception of excellence and reliability. They are viewed as a brand for those who appreciate quality and are willing to seek out better ingredients for their drinks.

Copy Examples

• •Headline: Elevate Your Craft. Discover the Difference Real Ingredients Make. Body: At Top Note Tonic, we believe a truly exceptional drink starts with an exceptional mixer. Inspired by a passion for authentic flavor and a brewer's dedication to quality, our award-winning tonics and sodas are crafted in small batches using only the finest natural ingredients and less sugar. Taste the complexity, savor the craft.
• •Social Media Post (with an image of a unique cocktail): Uncap creativity. Our [Product Name, e.g., Indian Tonic Water], with its unique blend of [mention key botanicals/flavors], is more than a mixer – it's an invitation to explore. What masterpiece will you craft today? #TopNoteTonic #CraftCocktails #MixerMagic #RealIngredients
• •Product Description Snippet (for Classic Tonic Water): Rediscover a classic, reimagined. Our multi-award-winning Classic Tonic Water delivers a perfectly balanced bitterness from real quinine and bright citrus notes, with 30% less sugar. The secret to your most sophisticated G&T, or a refreshingly crisp sip on its own.
• •About Us Snippet: Born from a brewer’s pursuit of flavor, Top Note Tonic was founded by Mary Pellettieri to bring innovation and uncompromising quality to the world of mixers. We meticulously craft each recipe, because we know that what you mix with matters. From our Milwaukee home to yours, experience the art of the perfect pour.
• •Email Subject Line: Tired of Too-Sweet Mixers? Taste the Top Note Difference. Email Body Preview: Step up your cocktail game with Top Note Tonic. We’re passionate about complex, balanced flavors and real ingredients, not excess sugar. Explore our award-winning range…