Brand Tone

Educational & Informative, Cultural & Historical, Respectful & Reverent, Regional & Authentic

Brand Values

• •Cultural Preservation: Dedicated to rescuing and safeguarding the history of figurative art in Piauí.
• •Artistic Recognition: Aims to highlight and give prominence to local artists and their work.
• •Education & Awareness: Strives to educate the public about the artistic heritage of the region.
• •Regional Identity & Pride: Celebrates and promotes the unique cultural identity of Piauí.
• •Legacy: Focused on ensuring that the artistic contributions of Piauí are remembered and appreciated by future generations.

Best Practices

• •Develop a Style Guide: Create a document that explicitly defines the brand's voice, preferred terminology (e.g., "figurative art," "Piauiense heritage"), and the level of formality. This ensures anyone writing for the brand uses a consistent approach.
• •Focus on the Mission: Always circle back to the core mission of cultural preservation and education. Copy should reflect a deep respect for the art and artists.
• •Prioritize Accuracy and Detail: When discussing art, artists, and history, ensure information is well-researched and presented accurately. This builds credibility and aligns with an educational tone.
• •Use Evocative and Respectful Language: Choose words that convey the beauty, significance, and cultural importance of the art. Avoid overly casual or trendy language that might undermine the serious nature of the project.
• •Target Audience Awareness: Write with the intended audience in mind (academics, art enthusiasts, cultural researchers, the Piauiense community). The language should be accessible yet sophisticated enough to engage this demographic.

Social Perception

The perception would likely be that of a niche, specialist project dedicated to a specific aspect of Brazilian culture. It would appeal to art historians, researchers, students, and individuals with a keen interest in Piauiense art and culture.

Copy Examples

• •Headline: Unveiling the Soul of Piauí: The Legacy of Figurative Art. Body: Journey with Topiauí Story as we explore the vibrant history and enduring impact of Piauí's master figurative artists. Discover the stories, techniques, and cultural significance behind their iconic works.
• •Headline: Mestre Dezinho: A Pillar of Piauiense Artistry. Body: Delve into the world of Mestre Dezinho, whose unique vision and craftsmanship have left an indelible mark on the figurative art landscape of Piauí. Topiauí Story honors his contribution to our rich cultural tapestry.
• •Headline: Preserving Our Heritage: The Artists of OCUPAÇÃO ARTES VISUAIS PIAUÍ Secular XXI. Body: Topiauí Story proudly presents the contemporary torchbearers of Piauí's figurative art. Learn about the artists featured in the "VISUAL ARTS OCCUPAÇÃO ARTES VISUAIS PIAUÍ Secular XXI" and their vital role in shaping the future of our artistic narrative.
• •Headline: Beyond the Canvas: Understanding the Cultural Roots of Piauí's Figurative Art. Body: The art of Piauí is a reflection of its people, its history, and its land. Topiauí Story offers insights into the cultural context that has nurtured generations of extraordinary figurative artists.
• •Headline: Support the Legacy: Engage with the Story of Piauiense Art. Body: Topiauí Story is committed to the documentation and dissemination of Piauí's rich figurative art heritage. Explore our resources, learn about our featured artists, and become a part of preserving this vital cultural legacy for generations to come.