Brand Tone

Empowering, encouraging, friendly, helpful, and straightforward. Secondary Tones: Youthful, energetic (especially on TikTok), and success-oriented.

Brand Values

• •Ease/Simplicity
• •Profitability/High Returns
• •Empowerment/Support
• •Quality Products
• •Modern Solution
• •Community/Teamwork

Best Practices

• •Focus on "The Easy": Always highlight the simplicity and hassle-free nature of the service. Use words like "easy," "simple," "no fuss," "we handle it."
• •Emphasize Benefits, Not Just Features: Instead of just saying "online webshop," say "your own easy-to-share webshop so sales come in effortlessly." Connect every feature to a direct benefit for the user (e.g., more money, less work, achieving goals).
• •Use Encouraging & Empowering Language: Employ words and phrases that motivate and build confidence, such as "Reach your dreams," "Achieve your goals," "You've got this, we'll help," "Success is just a few clicks away."
• •Be Clear and Direct: Avoid jargon or overly complex sentences. The message should be easily understood by a broad audience, including younger participants and busy group leaders. Get straight to the point about how Tootasty helps them.
• •Maintain a Friendly and Approachable Voice: Even when being direct, ensure the tone is welcoming and supportive. Use contractions (e.g., "it's," "we'll") where appropriate for a more conversational feel, especially on social media. Address the user directly ("you," "your team").

Social Perception

Interest and opportunity among target audience (students, parents, team members).

Copy Examples

• •Headline: Fundraising? Make it Easy & Profitable with Tootasty! Body: Stop the fundraising stress! With Tootasty, your class or team gets a personalized webshop packed with popular Swedish treats. We handle all deliveries and payments. You focus on your goals. Earn big, hassle-free! Start today!
• •Social Media Post (Image: Happy group of students): Dreaming of that class trip or new team gear? 🥳 Tootasty is here to help you get there! Selling delicious Swedish brands has never been easier. High profits, zero admin for you. Ready to smash those fundraising goals? Link in bio! #TootastyFundraising #EasyMoney #TeamGoals
• •Website Banner: Your Goals, Our Support. Tootasty: Fundraising Simplified. Sub-text: Partner with Sweden's favorite brands and earn one of the highest profits in the industry. We manage the rest. Click here to learn how!
• •Email to a Potential Group Leader: Subject: Raise More Funds for Your [Group Type] with Less Effort! Body: Hi [Name], imagine reaching your fundraising targets without the usual headaches of product handling and payment chasing. At Tootasty, we provide a modern, simple platform for [Group Type] like yours to sell popular Swedish treats and keep a high profit. We take care of everything from the webshop to delivery. Let's make your next fundraiser a sweet success! Find out more: [Link]
• •Short Ad Copy: Tootasty: Big Profits. Zero Fuss. Sweet Fundraising. Your team earns more, we do the work. Get started at tootasty.se!