Brand Tone

Enthusiastic & Passionate, Expert & Knowledgeable, Customer-centric & Service-Oriented, Accessible & Inclusive, Results-Oriented

Brand Values

• •Perfection & Quality
• •Customer Satisfaction
• •Passion for Automobiles
• •Expertise & Innovation
• •Accessibility & Affordability
• •Reliability

Best Practices

• •Embody Enthusiasm and Passion: Use active language, express genuine excitement for automotive performance, and connect with the customer's passion for their vehicle.
• •Highlight Expertise Confidently but Approachably: Share knowledge and offer guidance without being condescending. Position the brand as a helpful expert, ready to assist enthusiasts of all levels.
• •Prioritize Customer Needs and Solutions: Frame product benefits around how they solve customer problems or help them achieve their automotive goals. Reinforce commitment to satisfaction.
• •Maintain an Energetic and Direct Voice: Keep copy concise, impactful, and easy to understand. Use strong verbs and clear calls to action.
• •Ensure Consistency Across All Channels (and Revitalize Them): The tone conveyed on the website must be consistently reflected in all communications, including social media, email marketing, and customer service interactions.

Social Perception

Customers who have a good experience likely perceive the brand as a knowledgeable source for a wide range of performance parts at competitive prices. However, for those who have encountered issues, the perception might be of a company that sometimes falls short on order fulfillment or customer service.

Copy Examples

• •Headline: Unleash Your Ride’s True Potential. Body: At Too Fast Mississauga, we’re more than just parts; we’re performance partners. Our team of passionate experts is here to help you find the perfect upgrade, from air intakes to exhaust systems. Get quality you can trust and the power you crave. Visit us online or in-store today! Call to Action: Shop Performance Parts Now!
• •Headline: Expert Advice. Unbeatable Prices. Your Dream Build Starts Here. Body: Don’t let budget hold back your automotive passion. Too Fast Mississauga offers a massive selection of aftermarket parts for every driver and every wallet. Our knowledgeable staff will guide you to the best components for your project, ensuring top performance without breaking the bank. Call to Action: Explore Our Catalog!
• •Headline: Driven by Passion, Delivered with Perfection. Body: We share your love for all things automotive. That’s why our mission is to provide not only the best performance parts in Mississauga but also an unmatched customer experience. From browsing to installation, we’re with you every step of the way. Call to Action: Experience the Too Fast Difference!
• •Headline: Stop Searching, Start Modding! Body: Why waste time hunting for parts? Too Fast Mississauga is your one-stop shop for everything you need to customize, maintain, and upgrade your vehicle. With fast shipping across Canada and a team ready to assist, your next build is closer than you think. Call to Action: Find Your Parts Today!
• •Headline: Quality Parts. Smooth Rides. Happy Drivers. Body: Your vehicle deserves the best. We meticulously select our inventory to ensure every part meets our high standards for quality and reliability. Invest in performance you can feel and service that makes you smile. Call to Action: Get Expert Recommendations!