Brand Tone

Artisanal & Passionate, Customer-centric & Reassuring, Quality-focused & Confident, Direct & Transparent, Inspiring & Aspirational

Brand Values

• •Craftsmanship & Quality: Every piece is handcrafted with high-quality solid wood, care, and precision.
• •Customization & Personalization: Furniture is made to order and can be tailored to fit individual space and style.
• •Customer Satisfaction: Ensuring a positive customer experience through photo approvals, careful packaging, free worldwide shipping, and direct communication.
• •Direct-to-Maker Integrity: Eliminating middlemen to ensure clear communication and a direct relationship with the customer.
• •Durability & Longevity: "Made to Order. Built to Last."
• •Sustainability/Eco-consciousness: Mentioning "sustainably made solid wood pieces" and "eco-friendly, safe packaging."

Best Practices

• •Always Emphasize Craftsmanship: Use words like "handcrafted," "artisan," "workshop-made," "solid wood," and "attention to detail" to reinforce the quality and human touch behind every piece.
• •Highlight Customization and Personal Connection: Regularly mention "made-to-order," "customizable," "your design," "direct-from-maker," and "we'll make it happen" to empower customers and highlight the bespoke nature of the service.
• •Speak with Passion and Confidence (but remain approachable): Convey enthusiasm for the materials, the process, and the final product. Use confident language regarding quality and durability ("built to last") while maintaining a helpful and direct tone.
• •Be Transparent and Reassuring: Clearly explain processes like photo approval and secure shipping. Address potential concerns proactively to build trust.
• •Focus on the "Why" and the Outcome: Connect the furniture to the customer's life and aspirations – creating a beautiful space, owning something unique, investing in lasting quality, the "WAOOW" feeling. Use storytelling to show how the furniture enhances a home.

Social Perception

Customers appear to perceive the brand positively, valuing the quality of the materials and craftsmanship. The customization options and direct communication with the maker are likely seen as significant benefits. The careful packaging and attention to detail in ensuring products arrive safely are appreciated. The brand is perceived as offering unique, stylish, and durable furniture that is distinct from mass-produced alternatives. There's an appreciation for the aesthetic appeal, with styles like mid-century modern and minimalist being highlighted.

Copy Examples

• •Headline: Your Vision, Our Craftsmanship: Solid Wood Furniture, Uniquely Yours. Body: Stop searching, start creating. At Tomruque, we don't just build furniture; we bring your ideas to life in solid, beautiful wood. Tailored to your space, handcrafted with passion. Discover the difference of made-to-order.
• •Headline: Beyond the Ordinary. Furniture That Tells Your Story. Body: Each Tomruque piece begins when you order, handcrafted in our workshop just for you. Choose your size, finish, even tweak the design. It’s more than furniture; it’s a personal statement, built to last.
• •Headline: From Our Workshop to Your Home, With Care at Every Step. Body: Experience the Tomruque difference: high-quality solid wood, direct collaboration with the maker, and photo approval before your custom piece ships free, worldwide. We’re as excited about your new furniture as you are!
• •Headline: Invest in Timeless Quality. Solid Wood, Modern Designs. Body: Discover our collection of minimalist, mid-century, and contemporary furniture, all handcrafted from sustainably sourced solid wood. Built for beauty, designed for life. Explore Tomruque today.
• •Headline: The "WAOOW" Factor, Built In. Body: Imagine furniture that perfectly fits your style and space. At Tomruque, we make that a reality. Our handmade, solid wood pieces are designed to elevate your home and bring lasting joy. Let's build something amazing together.