Brand Tone

Authentic & Genuine, Rebellious & Independent, Nostalgic & Celebratory, Respectful & Reverent, Cool & Timeless

Brand Values

• •Artistic Integrity
• •Authenticity
• •Fan Connection
• •Musical Excellence & Craftsmanship
• •Resilience & Perseverance

Best Practices

• •Channel Tom's Voice (Figuratively): When writing, consider how Tom Petty might have expressed the sentiment – often straightforward, sometimes with a bit of dry wit or understated coolness, always genuine.
• •Prioritize Authenticity: Avoid overly corporate or slick marketing language. The communication should feel real and grounded, reflecting Petty's no-nonsense approach.
• •Celebrate the Music and Legacy: Content should consistently tie back to the power and timelessness of his songs and his impact on music history. Use lyrics and song titles thoughtfully where appropriate.
• •Engage with Respect: When interacting with fans, maintain a respectful and appreciative tone, acknowledging their connection to the music.
• •Maintain Visual Consistency: Ensure that visuals (photos, videos, graphics) align with the authentic, often classic rock aesthetic associated with Tom Petty. Avoid overly trendy or polished imagery that doesn't fit the brand.

Social Perception

Beloved American Icon, Voice of a Generation (and more), Principled Artist, Enduring Legacy, Relatable Storyteller

Copy Examples

• •Headline (New Release): More From The Vault. Real Music Never Fades. Tom Petty - [Album Name] - Out Now.
• •Social Media Post (Archival Clip): Straight from the heartland. A moment from the archives when Tom and the band were just doing what they did best. #TomPetty #RockAndRoll #Legend
• •Merchandise Ad (T-Shirt): Wear The Music. Live The Legacy. Official Tom Petty gear, built to last, just like the songs.
• •Email Subject (Fan Club): You Belong Among the Wildflowers: Exclusive News & Early Access Inside.
• •Website Banner (General): Tom Petty: American Original. The Music. The Story. The Uncompromising Spirit.