Brand Tone

passionate, enthusiastic, ambitious, and artistic

Brand Values

• •Quality and Craftsmanship: They emphasize creating high-quality, aesthetically pleasing products with meticulous attention to detail.
• •Artistic Integrity and Passion: Their projects are driven by a genuine love for the subject matter and a desire to create "the taste of beauty."
• •Innovation and Uniqueness: Tomodachi Press aims to offer something new and different in the market, pursuing projects that larger publishers might overlook.
• •Community and Collaboration ("Tomodachi Spirit"): The name itself signifies friendship and partnership, reflecting their collaborative founding and their desire to connect with their audience.
• •Independence: They emphasize their desire to forge their own path, free from the constraints of working with large intellectual properties or established publishing norms.

Best Practices

• •Develop a "Voice and Tone" Guide: Document the core attributes of the Tomodachi Press voice (passionate, artistic, enthusiastic, ambitious, unconventional, transparent, fun) and provide examples of how this translates into different contexts (e.g., more excited for new releases, more reflective for founder stories).
• •Know Your Audience (and Speak Their Language): Understand the "nerd culture" and the specific fandoms Tomodachi Press is targeting. Use language and references that resonate authentically with this community, while still being clear and accessible.
• •Emphasize the "Why": Continuously reiterate the passion and artistic drive behind each project. Explain the choices made in terms of quality, materials, and design. This reinforces the brand's core values.
• •Be Human and Relatable: Maintain the transparency and approachability shown by the founders. Use a conversational style, share behind-the-scenes glimpses, and don't be afraid to show enthusiasm and even a bit of the "cringe" humor if it aligns with the founders' established personas and resonates with the audience.
• •Consistency Across All Channels: Ensure that the tone is consistent whether it's on Instagram, YouTube, the website, or in email communications. While the specific message will vary, the underlying passion, commitment to quality, and community focus should always shine through.

Social Perception

Anticipation and Excitement: Among fans of the founders and the nerd/pop culture scene in Italy, there is considerable excitement and anticipation for Tomodachi Press's projects, particularly the Cuphead card game. Comments on their YouTube videos and social media posts indicate a supportive and engaged community.

Copy Examples

• •Instagram Post (Cuphead Cards): "Forget what you know about collectible cards. We poured our passion, artistry, and a little bit of our souls into every single Cuphead card. This isn't just a game; it's a tribute. Who’s ready to deal some art? Pre-order link in bio! #TomodachiPress #Cuphead #CollectibleCards #ArtistryInYourHands #NewRelease"
• •Website Banner (General Brand): "At Tomodachi Press, we don't just publish books and games. We craft experiences. Born from a love for the unique and a drive for quality, we're bringing the 'toy box of our dreams' to life. Discover our world. [Link to About Us/Projects]"
• •Email Newsletter Subject: "It's Alive! Our First Creation is Here + A Peek Behind the Curtain!"Body Snippet: "Friends, the moment we've been dreaming of (and working tirelessly on!) has arrived. [Project Name] is ready to meet the world! This has been a labor of love, a true 'Tomodachi' effort, and we can't wait for you to hold this piece of art in your hands..."
• •YouTube Video Description (Founder Talk): "Why did we start Tomodachi Press? Because we believe in the magic of beautifully made things, in stories that deserve to be told, and in doing things OUR way. Join [Founder Names] as we spill the beans (and maybe some ink) on our vision! #TomodachiPress #IndiePublishing #PassionProjects #FoundersStory"
• •Product Page Snippet (Illustrated Book): "More than just pages, this is a journey. Each illustration, each word, has been meticulously chosen and crafted to ignite your imagination. We believe in the power of print, in the beauty of detail. This is [Book Title] by Tomodachi Press – created by fans, for fans. Hold the art."