Brand Tone

Youthful & Trendy, Playful & Energetic, Approachable & Friendly, Confident & Fashion-Forward

Brand Values

• •Fashion Accessibility
• •Self-Expression
• •Trend Awareness
• •Community Engagement
• •Customer Focus

Best Practices

• •Develop a Brand Voice Guide: Create a document that outlines the brand's tone, personality traits (e.g., sassy, sweet, bold, adventurous), common phrases, words to use, and words to avoid. Share this with anyone creating content.
• •Know Your Audience: Understand the language, slang (if appropriate), and communication preferences of your target demographic. The tone should resonate with them authentically. For Tommy's Girl, this means staying current with how younger, fashion-conscious individuals communicate.
• •Be Consistent Across All Channels: While the specific content format may change (e.g., a short, punchy tweet vs. a more descriptive website product page), the underlying brand voice should remain recognizable. Adapt the delivery, not the personality.
• •Train Your Team: Ensure everyone involved in content creation, customer service, and social media management understands and can effectively implement the brand voice. Regular refreshers or workshops can be helpful.
• •Listen and Adapt (Subtly): Pay attention to how your audience responds to your content and how they talk about your brand. While maintaining core consistency, you can make subtle adjustments to stay relevant and engaging, without drastically changing the established tone. For instance, incorporating trending phrases or humor styles if they align with the brand.

Social Perception

Fashionability, Online Savviness, Value Proposition, Relatability, Customer Experience

Copy Examples

• •Instagram Post (New Dress Arrival): Stop scrolling ✋ Your new obsession just dropped! 🔥 Turn heads in our ‘Midnight Bloom’ floral mini. Perfect for date night or just feelin' yourself. Tap to shop before it's gone! 😉 #TommysGirl #NewCollection #OOTD #FloralDress #MustHave
• •TikTok Video Caption (Styling a Top 3 Ways): Same top, 3 totally different vibes! ✨ Which look is your fave? голосоватьLet me know in the comments! 👇 Our 'Everyday Chic' knit is a whole mood. #TommysGirlStyle #StyleHack #TikTokFashion #VersatileFashion #HowToStyle
• •Facebook Ad (Seasonal Sale): ☀️ Hello Sunshine & Savings! ☀️ Get your summer wardrobe poppin' with up to 50% OFF selected styles! From breezy dresses to cute crops, find your new faves now. Shop the sale 👉 [Link] #TommysGirl #SummerSale #FashionDeals #LimitedTimeOffer
• •Website Homepage Banner (New Collection): LEVEL UP YOUR LOOK ✨ The new collection is HERE. Unapologetically bold, effortlessly cool. Discover styles made to make a statement. Shop Now. #TommysGirl #NewCollection #StatementStyle
• •Email Subject Line (Exclusive Offer): ✨ You're Invited! ✨ An Exclusive Treat Just For Our Tommy's Girl Insider...(Body Teaser: Psst... something special is waiting for you. Open up for a surprise discount on your next haul!)