Brand Tone

aspirational, glamorous, and confidence-boosting

Brand Values

• •Quality
• •Customer Empowerment/Confidence
• •Luxury & Accessibility
• •Inclusivity/Diversity
• •Transformation & Self-Expression

Best Practices

• •Always Emphasize Confidence: Frame product benefits around how they will make the customer feel more confident, beautiful, and empowered.
• •Use Aspirational Yet Inclusive Language: While showcasing luxury and glamour, ensure the language feels welcoming and achievable for a diverse audience. Avoid overly exclusive jargon.
• •Maintain a Visually Polished Aesthetic: Ensure all visuals (photos, videos, graphics) align with the glamorous and high-quality image of the brand.
• •Highlight Expertise and Quality: Subtly weave in mentions of product quality, professional services (like the injector nurse), and the brand's understanding of beauty needs.
• •Engage with Positivity and Support: In all customer interactions, maintain a supportive, helpful, and positive tone that reinforces the brand's commitment to making clients feel good.

Social Perception

"Tommy's Girl" is likely perceived as a provider of high-quality beauty products, especially hair extensions and wigs, that enable customers to achieve glamorous and stylish looks. The addition of med-spa services like injectables could be elevating its perception towards a more comprehensive beauty and wellness destination. Customers seem to appreciate the product quality and the transformative results. The brand appears to resonate with individuals seeking to enhance their appearance and boost their self-esteem.

Copy Examples

• •Unlock your ultimate glam. ✨ Our premium extensions blend seamlessly for a look that's all you, amplified. #TommysGirl #LuxuryHair #ConfidenceUnleashed
• •Your beauty, your rules. Discover the Tommy's Girl collection and express every shade of you. #TommysGirlBeauty #MakeupYourMoment
• •Effortless transformation awaits. Find your perfect style with our luxurious, natural-looking wigs. Feel the Tommy's Girl difference. #WigPerfection #DallasBeauty #ShopTommysGirl
• •Get ready to glow! ✨ Easy glam look using all Tommy's Girl essentials. Link in bio to shop your faves! #GRWM #BeautyHacks #TommysGirlGlow
• •Invest in your radiance. Our curated skincare solutions bring out your natural luminosity. Healthy skin is always in. #TommysGirlSkincare #SelfCareSunday #LuxuryBeauty