Brand Tone

Artisanal, Authentic, Elegant, Timeless, Comfort-focused, Considerate, Rooted, Story-driven, Warm, Appreciative

Brand Values

• •Craftsmanship & Heritage
• •Authenticity & Quality
• •Sustainability & Mindful Consumption
• •Comfort & Wearability
• •Timeless Style
• •Connection to Roots

Best Practices

• •Emphasize 'Handcrafted' and 'Artisanal'
• •Tell the Story of Origin and Inspiration
• •Focus on Timelessness and Quality over Trends
• •Highlight Comfort and Natural Materials
• •Maintain a Warm, Respectful, and Appreciative Voice

Social Perception

Positive, Esteemed, Service-Oriented, Niche & Higher-Priced, Occasional Service Missteps

Copy Examples

• •Drape yourself in stories. Our *Anouk Kalidaar*, handcrafted with golden Salma & Zardozi on pure cotton, isn't just a dress; it's a whisper of Jaipur's timeless artistry. Made with love, to be cherished for years.
• •Beyond trends, lies tradition. Discover the enduring comfort of our hand-spun Kota silk dupattas, delicately embroidered with 'sitara' – a touch of heritage for the modern woman who values craft.
• •Mindfully made, just for you. Each Tokree piece is a celebration of Rajasthan's rich craft, designed for lasting comfort and effortless elegance. Because true style is sustainable.
• •From the heart of Jaipur to your wardrobe. Our *Jaipur Pink Atma-Sukh Jacket*, quilted by our in-house karigars, blends Mughal inspiration with contemporary ease. Embrace everyday opulence.
• •Soft as a whisper, vibrant as a memory. Our children's wear, crafted from the purest fabrics with handmade details, is designed for happy little ones and made with all the good stuff.