Brand Tone

Curated & Sophisticated, Passionate & Appreciative, Accessible & Connecting, International yet with a New Zealand Focus

Brand Values

• •Curation & Quality
• •Authenticity & Connection
• •Accessibility & Meaning
• •Passion for Art
• •Diversity
• •Environmental Consciousness

Best Practices

• •Emphasize "Curation" and "Quality": Consistently use terms like "curated," "hand-picked," "exceptional," "museum-quality," and "fine art prints" to reinforce the gallery's commitment to high standards.
• •Foster Connection and Accessibility: Use warm, inviting language that speaks to connecting with art and artists. Highlight that the gallery makes owning original, meaningful art possible (e.g., "art for everyone," "bring art into your life," "connect with the artist's vision").
• •Showcase Passion and Appreciation: Let a genuine love for art shine through. Use descriptive, slightly emotive language when talking about artworks and the artists' stories (e.g., "discover the story behind the art," "art that moves you," "celebrating creativity").
• •Maintain Professionalism with a Personal Touch: While the tone is sophisticated, the gallery is also presented as a personal endeavor by its owner. Copy should be polished and professional, but can include a friendly, approachable element, especially in social media or direct communications.
• •Be Clear and Informative: Provide clear details about the art, artists, print quality, and the gallery's mission. Avoid overly academic or exclusionary art jargon, ensuring the language is understandable to a broad audience of art enthusiasts.

Social Perception

Positive but Limited Visibility, Niche Appeal, Trustworthy within its Sphere, Confusion with other "Toi" entities

Copy Examples

• •Instagram Post (Showcasing a new art print): Immerse yourself in the vibrant hues and intricate details of [Artist Name]'s latest release, '[Artwork Name].' Each museum-quality giclée print is a testament to the power of original art to transform your space and stir your soul. Discover this limited edition piece and connect with art that speaks to you. Link in bio. #ToiArtGallery #CuratedArt #OriginalPrints #ContemporaryArt #ArtForYourHome #LimitedEdition
• •Facebook Ad (Targeting art lovers interested in New Zealand artists): From the stunning landscapes of Aotearoa to the forefront of contemporary vision – Toi Art Gallery brings you exceptional original art from talented New Zealand artists. Explore our curated collection and find a unique piece that resonates with your story. Shop now and support incredible artistry. [Link] #NZArt #KiwiArtists #ToiArtGallery #OriginalArt #SupportArtists
• •Email Newsletter Snippet (Highlighting gallery values): At Toi Art Gallery, we believe art is more than decoration – it's a connection. A connection to the artist's vision, to a story, to a feeling. That's why we meticulously curate diverse, high-quality original prints, making meaningful art accessible for your everyday life. This week, explore our 'New Arrivals' and feel the difference passion makes. [Link]
• •Website Banner (Homepage): Toi Art Gallery: Curated Original Art for Your Space. Discover unique prints from exceptional international and New Zealand artists. Art that inspires, connects, and endures.
• •Product Description Snippet (Emphasizing quality and artist connection): Experience '[Artwork Name]' by [Artist Name], a captivating giclée print that brings [mention a key emotion or theme, e.g., 'serene beauty' or 'bold energy'] to any room. Printed on archival, museum-quality paper, this limited edition piece ensures lasting vibrancy. By choosing Toi Art Gallery, you're not just acquiring art; you're supporting an artist's journey and bringing a unique story into your home.