Brand Tone

informative, trustworthy, and caring

Brand Values

• •Purity and Quality
• •Transparency
• •Customer Satisfaction
• •Education
• •Sustainability and Environmental Responsibility
• •Accessibility (Non-MLM)
• •Natural Wellness and Holistic Healing
• •Community

Best Practices

• •Prioritize Education Over Hard Selling: Focus on informing the customer about the benefits, uses, and safety of essential oils. Share knowledge generously.
• •Emphasize Trust and Transparency: Regularly mention the S.A.A.F.E. Promise™ and the availability of GC/MS test results. Be open about sourcing and quality.
• •Use Empathetic and Supportive Language: Address customer needs and concerns with a caring and understanding tone. Foster a sense of community.
• •Highlight Natural Purity and Safety: Consistently reinforce that the oils are 100% pure, natural, and safe for the whole family when used correctly.
• •Showcase Sustainability Efforts: Integrate messages about eco-friendly practices and commitment to the environment to resonate with conscious consumers.

Social Perception

Customers generally perceive Rocky Mountain Oils as a reputable and trustworthy brand offering high-quality essential oils. They are often seen as a good alternative to MLM essential oil companies. The commitment to purity, testing, and transparency is highly valued by consumers. Their educational resources and customer service are frequently praised. While largely positive, there have been isolated concerns in the past regarding specific oil adulteration or pricing of certain oils, which the company seems to have actively addressed. The packaging recall is also a point of note in their history. The brand is recognized for its efforts in sustainability and eco-friendly practices.

Copy Examples

• •Headline: Pure Relief, Naturally. Body: Experience the gentle power of [Product Name]. Sourced with care and rigorously tested for your peace of mind. Discover nature's comfort, bottled just for you. #RMONaturals #PureEssentialOils
• •Headline: Your Wellness Journey Starts Here. Body: At Rocky Mountain Oils, we believe in transparency and the incredible benefits of pure essential oils. Explore our S.A.A.F.E. Promise™ and learn how [Product Name] can support your well-being. We're more than just oils; we're your partners in natural health. #RockyMountainValues #EssentialOilEducation
• •Headline: Breathe Easy, Live Fully. Body: Create a sanctuary in your home with our [Diffuser Blend Name]. Crafted with 100% pure essential oils, designed to uplift your spirit and purify your space. Because your family deserves the best nature has to offer. #RMODiffuserBlends #HealthyHomeHappyHome
• •Headline: Uncompromised Quality, From Our Family to Yours. Body: We know trust is earned. That's why every bottle of [Single Oil Name] comes with our S.A.A.F.E. Promise™ and accessible GC/MS test results. Experience the Rocky Mountain Oils difference – pure, potent, and always authentic. #TransparencyYouCanTrust #RMOQuality
• •Headline: Caring for You, Caring for the Earth. Body: Our commitment to your well-being extends to the planet we share. Discover the soothing benefits of [Product Name], packaged with 100% recycled materials. Pure oils, sustainable practices. #SustainableWellness #RMOEcoFriendly