Brand Tone

Professional, Experienced, Reliable, Trustworthy, Service-Oriented, Informative, Straightforward

Brand Values

• •Expertise and Quality
• •Longevity and Experience
• •Customer Service and Support
• •Adaptability and Innovation
• •Reliability
• •Environmental Responsibility (implied)

Best Practices

• •Prioritize Clarity and Directness: Use clear, unambiguous language. Avoid overly technical jargon where possible, or explain it briefly if necessary. The copy should be easy for the target audience (farmers, homeowners, business owners) to understand.
• •Emphasize Experience and Expertise: Consistently weave in the company's long history (since 1975) and specialized knowledge (e.g., "20 years in renewable energy," "licensed technicians") to build trust and convey authority.
• •Maintain a Professional and Respectful Voice: Avoid slang, overly casual phrasing, or humor that might not align with the serious nature of electrical and power solutions. The tone should instill confidence.
• •Focus on Solutions and Benefits: Frame services and products in terms of how they solve customer problems or benefit them (e.g., "Keeping you running during a power outage," "save you thousands of dollars," "Benefit from the knowledge that you and your family are doing the right thing for the environment").
• •Ensure Accuracy and Consistency: All information presented in copy (years in business, services offered, product specifics) should be accurate and consistent across all platforms (website, brochures, any future online presence). This reinforces reliability.

Social Perception

Perceived as Established and Knowledgeable, Trusted by Industry Partners, Locally Recognized, Positive but Limited Direct Customer Feedback

Copy Examples

• •Headline: Powering Your Progress for Over 45 Years. Body: From reliable electrical contracting to cutting-edge solar installations, Toews Power delivers the expertise your home, farm, or business deserves. Trust our licensed technicians for design, installation, and 24/7 maintenance.
• •Headline: Secure Your Energy Future with Toews Power Solar. Body: Harness the sun's energy with a custom solar solution from Toews Power. With 20 years of renewable energy experience, we design and install efficient grid-tie and off-grid systems tailored to your needs. Contact us for a free consultation.
• •Headline: Need Reliable 3-Phase Power? We're Canada's American Rotary Experts. Body: Toews Power is your trusted Canadian distributor for high-quality American Rotary phase converters. Get dependable power for your workshop or industrial application, backed by our expert support and service.
• •Headline: Electrical Emergencies Don't Wait. Neither Do We. Body: Facing an unexpected power issue? Toews Power offers 24-hour emergency electrical services to get you back up and running. Our experienced electricians are here for agricultural, commercial, and residential needs.
• •Headline: Your Trusted Partner for Electrical Contracting and Motor Solutions. Body: For comprehensive electrical installations, maintenance, and expert motor sales and service, Toews Power has been the choice for agricultural and commercial clients since 1975. Experience the Toews Power difference.