Brand Tone

Friendly and Approachable, Knowledgeable and Authoritative, Community-Oriented and Local, Traditional and Enduring, Helpful and Service-Focused

Brand Values

• •Customer Service Excellence
• •Expertise and Knowledge
• •Community
• •Legacy and Tradition
• •Quality and Reliability
• •Friendship

Best Practices

• •Emphasize Expertise, Don't Just State It: Instead of saying "We have experts," show it by providing specific examples of advice, fitting processes, or staff knowledge in action. For example, "We won't just sell a parent a football helmet. We make sure it's properly fitted so the child is protected from injury."
• •Weave in the Local Connection: Regularly mention Columbia, local teams (where appropriate and without infringing on official partnerships if not held), and community events to reinforce the "hometown store" feel.
• •Use Friendly, Conversational Language: While maintaining authority, avoid overly corporate or impersonal jargon. Adopt a tone that you would use when speaking to a neighbor or a friend who shares a passion for sports. Social media, especially TikTok, can be more informal.
• •Highlight the "Why" Behind the Longevity: Connect the store's long history to the enduring values of trust, good service, and community support that have allowed it to thrive.
• •Focus on Solutions and Benefits, Not Just Products: Frame copy around how Todd & Moore helps customers achieve their sporting goals, stay safe, and enjoy their activities more, thanks to the right gear and advice. For instance, ensuring a baseball bat is in stock when big box stores have cleared them.

Social Perception

Todd & Moore is widely perceived as a beloved local institution with a strong sense of community. Customers value the personalized service and deep product knowledge of the staff, often contrasting it favorably with the experience at big-box retailers. They are seen as experts, particularly in niche areas like tennis, running, and team sports equipment. There's a nostalgic element for many customers who have grown up with the store or appreciate its long-standing presence. The brand is viewed as reliable and committed to its customers and the local sporting community.

Copy Examples

• •Headline (Website/Social Media): "80 Years Strong & Still Your First Stop for Sports. Todd & Moore: Columbia's Specialists."
• •Social Media Post (Facebook/Instagram): "Gearing up for game day? 🏈 Our experts are here to make sure you've got the perfect fit and the right advice. From little league to the pros, we've been part of Columbia's winning tradition since 1944. #ToddAndMoore #ShopLocalColumbia #YourSportsSpecialists"
• •Product Description (Online Store): "Don't just buy a running shoe, find *your* running shoe. Our team lives and breathes running. We'll analyze your gait, discuss your goals, and ensure you leave with footwear that feels like it was made for you – because expert advice is always part of the Todd & Moore experience. #RunColumbia #ExpertFit"
• •TikTok Video Concept: A short, energetic video showcasing a staff member expertly stringing a tennis racquet, with text overlay: "Precision. Passion. Pickleball & Tennis Pros at Your Service! 🎾 #ToddAndMoore #TennisExperts #PickleballPros #ShopLocal"
• •Email Newsletter Snippet: "More Than Just a Store, We're Your Neighbors. For generations, Todd & Moore has been proud to support Columbia's athletes and sporting community. Stop by and experience the difference that friendly expertise makes. #CommunityStrong #Since1944"