Brand Tone

Professional and Experienced, Helpful and Customer-Oriented, Straightforward and Value-Driven, Quality-Focused, Approachable

Brand Values

• •Legacy and Heritage
• •Integrity and Honesty
• •Quality Craftsmanship
• •Customer Success
• •Value and Efficiency
• •Service

Best Practices

• •Emphasize Heritage & Expertise Subtly: Weave in the '5th generation' and 'since 1933' messaging where relevant to build trust, but don't make it the only focus. It should support the quality and reliability claims.
• •Speak Directly to Business Needs: Use language that resonates with business owners, focusing on solutions, value, brand image, and ease of process (e.g., 'help your business look its best,' 'high ROI products').
• •Maintain Clarity and Simplicity: Avoid overly technical jargon. Explain processes and product benefits in a clear, straightforward manner, reflecting the 'common sense buying experience'.
• •Reinforce Quality and Value Consistently: Ensure that messaging about 'high quality,' 'best value,' and 'excellent value' is present across different communication channels and materials.
• •Be Approachable yet Professional: While showcasing expertise, maintain a helpful and responsive tone. Use 'we' and 'our' to foster a sense of partnership, and ensure calls to action are clear and inviting (e.g., 'Contact us today to get started!')

Social Perception

A reliable, experienced, and customer-focused partner for businesses needing custom printing and packaging. They want to be seen as a company that simplifies the process and delivers quality.

Copy Examples

• •Heritage Quality, Modern Branding: Your Vision, Perfectly Printed. Body: Since 1933, our family has been perfecting the art of print. Let TM Impressions bring that legacy of quality and a straightforward approach to your custom labels and packaging. We help your business make its best impression, every time.
• •Honest Value, Exceptional Labels. No Gimmicks, Just Great Impressions. Body: Tired of complicated ordering and hidden fees? At TM Impressions, we believe in a common-sense buying experience. Get high-quality, custom-printed solutions designed to elevate your brand, backed by five generations of expertise.
• •Your Brand Deserves the Best. We Deliver It. Body: Your products are crafted with care – your labels and packaging should be too. TM Impressions offers premium custom printing, responsive service, and a commitment to making your business look its best. Let's create something impactful together.
• •Simplify Your Custom Printing. Amplify Your Brand. Body: Navigating custom printing options can be overwhelming. TM Impressions makes it easy. We've curated the best value, highest ROI products and offer a streamlined process, so you can focus on your business while we perfect your image.
• •More Than Just Ink & Paper: We're Your Partner in Print. Body: As 5th generation printers, we understand the power of a lasting impression. TM Impressions is dedicated to providing personalized service and exceptional quality for all your custom label and packaging needs. Experience the difference dedication makes.