Brand Tone

Authoritative and Reassuring

Brand Values

• •Efficacy
• •Authenticity
• •Empowerment
• •Safety

Best Practices

• •Lead with Authenticity: Always begin with or prominently feature words like "Official," "Authentic," and "Genuine." This directly addresses the primary customer concern and builds immediate trust.
• •Focus on the "Before and After" of Pain: Frame the product as a transformation. Use copy that contrasts the fear and pain of a procedure *without* the cream against the comfort and confidence of the experience *with* it.
• •Balance Potency with Safety: While highlighting the cream's strength ("deep numb," "powerful"), always pair it with reassuring language ("artist-recommended," "skin-safe formula," "proper application guide") to mitigate fears about adverse reactions.
• •Use Benefit-Driven Language: Instead of stating features like "5% Lidocaine," translate them into tangible benefits like "Provides up to 4 hours of complete numbness, so you can relax through longer sessions."
• •Incorporate Social Proof and Community Language: Use phrases like "Join thousands of artists and clients," "The choice for serious tattoo enthusiasts," or feature positive testimonials. This leverages the strong user-generated content and builds a sense of community trust.

Social Perception

Polarized; overwhelmingly positive among users of authentic, effective products, often described as 'game-changing.' However, significant skepticism and caution exist due to counterfeit products, inconsistent results, and safety concerns, leading to a 'buyer beware' sentiment.

Copy Examples

• •The Only Thing You'll Feel is Excitement. Your dream tattoo shouldn't come with a fear of pain. Our authentic TKTX Gold 55% numbing cream ensures up to 5 hours of deep, reliable numbness. Trust the original for a flawless session. Shop now and conquer your next masterpiece.
• •Authentic TKTX. Zero Pain. Zero Counterfeits. We are an official supplier of genuine TKTX cream. Get the proven, powerful numbing effect you need with the safety you deserve.
• •Fast-Acting Relief for Your Next Session. Engineered for rapid absorption, TKTX Green is your go-to for sessions that demand quick and effective numbing. The water-based formula provides powerful pain relief without impacting ink settlement or the healing process. Ideal for tattoos, piercings, and cosmetic procedures.
• •Don't Let Pain Dictate Your Next Tattoo.
• •Still Thinking About It? Your Pain-Free Tattoo Awaits. Don't settle for a lesser tattoo because of the pain. Finish your cart checkout now to get the authentic TKTX numbing cream that artists and clients trust for a comfortable experience.