Brand Tone

Innovative & Creative, Responsible & Ethical, Passionate & Purpose-driven, Transparent, Design-conscious & Aspirational, Approachable & Human

Brand Values

• •Sustainability/Circular Economy
• •Innovation
• •Design & Aesthetics
• •Made in France/Localism
• •Personalization & Uniqueness
• •Quality & Durability
• •Transparency

Best Practices

• •Always Lead with Purpose: Ensure the commitment to upcycling, sustainability, and innovative design is evident in all communication.
• •Embrace Storytelling: Weave narratives about the origin of the materials, the transformation process, and the new life the item will have into the copy.
• •Balance Innovation with Accessibility: Explain Tizu's stratification process in an understandable way, highlighting the benefits rather than just the technicalities.
• •Highlight 'Made in Lyon' and Craftsmanship: Emphasize local production and the skill involved in creating the furniture.
• •Be Visually Consistent with Verbal Tone: Ensure the imagery and design accompanying any copy align with the brand's values of style, innovation, and responsibility.

Social Perception

Positive & Admired, Pioneering, Emotionally Engaging, Trustworthy, Growing Influence

Copy Examples

• •Headline: From Forgotten Fabrics to Future Heirlooms. Body: At Tizu, we see beauty where others see waste. Our innovative artisans in Lyon transform reclaimed textiles and discarded wood into stunning, design-led furniture. Each piece tells a story, reduces environmental impact, and brings unique, sustainable style to your space. Discover furniture with a past, designed for your future.
• •Headline: Your Story, Beautifully Upcycled. Body: Imagine your cherished old linens, a child’s first drawing on fabric, or that patterned dress you loved, reborn as a unique piece of Tizu furniture. Our bespoke upcycling service in Lyon crafts your memories into lasting, design-forward tables, stools, and more. Let's create something new, together and responsibly.
• •Headline: Design That Doesn't Cost the Earth. (Literally.) Body: We’re Tizu. We’re rewriting the rules of furniture. By pioneering a unique textile stratification process in our Lyon workshop, we turn ‘waste’ materials into sophisticated, durable furniture. Locally made, passionately designed, and transparently eco-impact rated. Choose style that speaks volumes about your values.
• •Headline: The Art of Second Chances. Crafted in Lyon. Body: Every Tizu creation begins with a material that was once destined for landfill. We meticulously select, redesign, and skilfully upcycle these resources into high-quality furniture that’s as unique as it is sustainable. From our workshop to your home, experience the beauty of circular design.
• •Headline (B2B Focus): Elevate Your Projects with Purposeful Design. Body: Partner with Tizu to integrate truly sustainable and unique upcycled furniture into your commercial spaces. Our Lyon-based manufacturing ensures quality and customization, allowing you to offer clients design-forward pieces with a powerful eco-conscious story. Let's build a more circular future, one beautiful piece of furniture at a time.