Brand Tone

Enthusiastic, Passionate, Approachable, Friendly, Value-Oriented, Generous, Pampering, Self-Care Focused, Aspirational yet Attainable

Brand Values

• •Quality
• •Value for Money
• •Customization and Personalization
• •Supporting Australian Consumers
• •Discovery and Experience
• •Self-Care and Wellbeing

Best Practices

• •Emphasize Value Authentically: Continuously highlight the incredible value proposition (e.g., "Over $300 of value for only $89.95") without sounding gimmicky. Back it up with the quality of the brands and products included.
• •Use "You-Focused" Language: Address the customer directly ("your," "you'll discover," "treat yourself"). This creates a more personal and engaging connection, reinforcing the pampering and self-care aspects.
• •Inject Enthusiasm and Positivity: Use positive adjectives and an upbeat rhythm in your writing. Words like "amazing," "fabulous," "discover," "treat," "glow," and "delight" can convey excitement.
• •Maintain an Approachable and Friendly Demeanor: Avoid overly formal or technical jargon. Write as if you're talking to a friend who shares a passion for beauty and lifestyle products. Consider using emojis where appropriate (especially on social media) to enhance friendliness.
• •Showcase the "Why": Remind customers of the core mission – providing a delightful experience of discovery and self-care for busy Australian women. Connect the products to the feeling and experience they will provide.

Social Perception

Positive Customer Reviews, Seen as a Treat or Gift, Appreciation for Full-Sized Products, Influencer Engagement, Community Aspect (Implied)

Copy Examples

• •Headline: "Unlock Your Seasonal Glow! ✨ Discover $300+ of Aussie & International Full-Sized Goodies for Just $89.95. Your 'Me-Time' Moment Awaits."
• •Social Media Post: "Hey beauties! 👋 Who else needs a little pick-me-up this season? Our latest TIS THE BOX is packed with [mention a hero product type, e.g., luxurious skincare and chic lifestyle treats] to help you unwind and feel fabulous. P.S. You get to choose 2 of your faves! 😉 #TistheBox #AussieBeautyBox #SelfCareSubscribe"
• •Email Subject Line: "You Deserve This! Spoil Yourself (or a bestie!) with TIS THE BOX 🎁"
• •Product Description Snippet: "Imagine this: a beautifully curated box landing on your doorstep, filled with 7 full-sized, on-trend treasures handpicked to make your season shine. From cult-favourite beauty to must-have lifestyle items, it's the ultimate discovery experience at a price you'll love."
• •Website Pop-up: "Join the TIS THE BOX family! 💖 Get ready for seasonal surprises, amazing value, and a little bit of luxury delivered straight to you. Plus, first dibs on customization! What are you waiting for?"