Brand Tone

Enthusiastic, stylish, performance-oriented, friendly, and aspirational

Brand Values

• •Quality
• •Style/Fashion
• •Performance
• •Customer Satisfaction
• •Inclusivity/Community
• •Passion for Pickleball
• •Comfort

Best Practices

• •Maintain an enthusiastic and passionate tone when discussing pickleball.
• •Emphasize the stylish and fashionable aspects of the gear alongside its functionality.
• •Highlight the performance-oriented features and benefits of the products.
• •Use friendly and approachable language, incorporating pickleball slang where appropriate.
• •Incorporate aspirational and empowering language to inspire customers to improve their game.

Social Perception

A brand that is passionate about pickleball, stylish, high-performing, customer-centric, and community-focused.

Copy Examples

• •Elevate your game with style today! Discover our range of fashionable and functional pickleball gear designed to make you look great and play even better.
• •Experience the perfect blend of fashion and functionality with our Trend-Setting Styles. Crafted for ballers of all levels, our paddles deliver unmatched durability and superior feel.
• •Join our community of passionate dinkers and discover why pickleball is more than just a sport – it's a lifestyle. Look good, feel great, play great with Tisdell Pickleball.
• •From beginner-friendly paddles to professional-grade equipment, we've got you covered. Experience the difference that quality, style, and performance can make.
• •We're a couple of dinkers from Tampa, Florida, on a mission to bring some style to the game of Pickleball. Our clean, sleek designs ensure you'll look good doin' it too.