Brand Tone

Convenient & Efficient, Promotional & Value-Oriented, Approachable & Friendly, Celebratory & Lifestyle-Oriented, Trustworthy & Customer-Centric

Brand Values

• •Customer Satisfaction
• •Convenience
• •Value for Money
• •Quality & Variety
• •Reliability & Trust
• •Responsibility

Best Practices

• •Prioritize Convenience in Language: Use action-oriented words and phrases that highlight speed, ease, and efficiency (e.g., "Order in clicks," "Delivered fast," "Hassle-free").
• •Emphasize Value and Selection Clearly: Regularly communicate competitive pricing, special offers, and the breadth of the product range. Use confident but not overly boastful language.
• •Maintain an Approachable and Friendly Voice: Use conversational language, especially on social media. Ask questions, use emojis where appropriate, and respond to customer interactions in a warm manner.
• •Connect Products to Positive Experiences: Use imagery and text that associate the beverages with celebrations, relaxation, and enjoyable social moments. Keep the tone upbeat and aspirational.
• •Build Trust Through Transparency and Reliability: Clearly state delivery times, costs, and policies. Ensure marketing messages align with the actual service provided to reinforce dependability. Highlight security and customer support.

Social Perception

Positive for Delivery & Service, Appreciation for Variety & Price, Go-To for Convenience, Emerging Player (Potentially)

Copy Examples

• •Headline: Weekend Ready? Your Favorite Drinks, Delivered in Hours. Body: Don't let an empty fridge dampen your plans. Tipsy Topsy delivers Singapore's best selection of spirits, wines, and beers right to your door—fast! Order now and let the good times roll. #TipsyTopsySG #FastDelivery #WeekendVibes Tone: Convenient, Efficient, Celebratory.
• •Headline: Uncork Happiness. Exceptional Wines, Unbeatable Prices. Body: From crisp whites to bold reds, explore a world of flavour with Tipsy Topsy. We curate the finest wines and bring them to you at prices that will make you smile. Elevate your evening, effortlessly. #SingaporeWine #BestDeals #TipsyTopsy Tone: Value-Oriented, Quality-Focused, Approachable.
• •Headline: Last Minute Party? No Problem! Body: We're your celebration saviours! Tipsy Topsy offers express 4-hour delivery across Singapore. Get all your party essentials, from beers to bubbly, without the stress. Order, relax, and get ready to host! #PartyHeroes #SameDayDeliverySG #TipsyTopsyConvenience Tone: Efficient, Reliable, Friendly.
• •Headline: Discover Your New Favourite Tipple. Body: At Tipsy Topsy, we're more than just delivery; we're your partners in taste exploration. Browse our extensive collection of unique spirits, craft beers, and international wines. What will you discover tonight? #DrinkDiscovery #CraftSpiritsSG #TipsyTopsySelection Tone: Quality-Focused, Engaging, Lifestyle-Oriented.
• •Headline: Cheers to Easy Evenings & Great Company! Body: Let Tipsy Topsy handle the drinks run. With our wide selection and reliable delivery, planning your gatherings or quiet nights in just got simpler. Because great moments deserve great drinks, conveniently. #EffortlessEntertaining #SingaporeDrinks #TipsyTopsy Tone: Convenient, Celebratory, Customer-Centric.