Brand Tone

personal, passionate, appreciative, and quality-focused

Brand Values

• •Quality & Craftsmanship
• •Customer Satisfaction & Personalization
• •Passion & Empowerment
• •Elegance & Style
• •Community & Connection

Best Practices

• •Embrace Karlene's Voice: Maintain a personal and passionate tone, as if Karlene is speaking directly to the customer. Use 'I' and 'my' when appropriate in contexts like the brand story or personal recommendations.
• •Highlight Craftsmanship & Quality: Consistently use words that convey the handmade, high-quality, and luxurious nature of the nails (e.g., 'handcrafted,' 'luxury,' 'salon-quality,' 'meticulous,' 'premium').
• •Focus on Customer Experience & Empowerment: Frame copy around how the nails make the customer feel – confident, beautiful, elegant, and unique. Share customer testimonials and stories to reinforce this.
• •Be Appreciative and Engaging: Use language that expresses gratitude to customers and encourages interaction. Respond to comments and messages with warmth and a personal touch.
• •Maintain Visual and Textual Cohesion: Ensure that the elegant and stylish visual branding is matched by sophisticated yet approachable language in all written content, from website copy to social media captions.

Social Perception

perceived very positively as a provider of high-quality, beautiful, and durable press-on nails. Associated with luxury, customization, and excellent customer service.

Copy Examples

• •Unleash your inner elegance with nails handcrafted just for you. Each set from Tips of Elegance is a mini masterpiece, made with passion and precision, because you deserve to feel beautiful, effortlessly. Discover your perfect custom fit today!
• •Tired of flimsy press-ons that don't last? Experience the Tips of Elegance difference! Our luxury nails are designed for durability and endless compliments. Get ready to wow them, wear after wear.
• •From Karlene's heart to your hands. ❤️ I started Tips of Elegance to share the joy and confidence that a perfect set of nails can bring. Let's create something uniquely you! Explore our custom designs.
• •Your vision, our artistry. Dream up your perfect nail set, and let us bring it to life with meticulous care and the finest quality. Because at Tips of Elegance, every detail matters when it comes to your sparkle.
• •Join the Tips of Elegance family and discover why our clients rave about their nails! It's more than just press-ons; it's a confidence boost, a style statement, and a touch of everyday luxury, delivered with love.