Brand Tone

Innovative & Playful, Enthusiastic & Passionate, Community-Oriented & Supportive, Accessible & Educational, Nostalgic

Brand Values

• •Innovation & Creativity
• •Open Source & Collaboration
• •Quality & Craftsmanship
• •Accessibility & Education
• •Fun & Joy
• •Community Focus

Best Practices

• •Embrace the "Tiny" with Enthusiasm: Consistently use words like "tiny," "miniature," "small," "pocket-sized" but always pair them with positive and powerful descriptors like "mighty," "powerful," "amazing," "fun," "innovative."
• •Keep it Playful and a Little Quirky: Don't be afraid to inject humor, wonder, and a sense of fun into the copy. Use exclamation points where appropriate to convey excitement. Refer to the "cool" or "wow" factor.
• •Foster Community & Collaboration: Regularly use inclusive language ("we," "us," "join our community"). Encourage sharing, open-source contributions, and highlight user projects.
• •Highlight Innovation and Openness: Emphasize the open-source nature of products and the continuous development of new and exciting tiny electronics. Talk about the "making" process and the creativity it unlocks.
• •Simplify the Complex (but don't patronize): Explain technical aspects in an accessible way, using analogies (like "LEGOs") where helpful, but also provide resources (tutorials, forums, GitHub) for those who want to dive deeper. Ensure the copy appeals to both beginners and experienced makers.

Social Perception

Highly Positive, Ingenious & Novel, Reliable & Trustworthy (especially for Kickstarter), Educational & Inspiring, Nostalgic Appeal, Small but Mighty

Copy Examples

• •Headline: Go Big with Tiny! Unleash your inner maker with our latest micro-marvels. Body: Remember when electronics were bulky and boring? We don't either. Dive into a world of pint-sized power and build something amazing today. Our open-source kits are designed for fun, learning, and a little bit of 'wow!' Join the TinyCircuits community and show us your awesome creations!"
• •Product (e.g., TinyTV): Your Favorite Shows, Now Pocket-Sized! Introducing the TinyTV – all the fun of television, ridiculously small. Load your own videos, 3D print custom cases, or just marvel at its tiny existence. Warning: may cause spontaneous smiles and exclamations of 'It's so cute!'"
• •Community Call to Action: Made something cool with TinyCircuits? We're obsessed! Share your project on [Social Media Platform] with #TinyCircuitsCreations or post it on our forum. Let's inspire each other and push the tiny-tech revolution forward!
• •Kickstarter Launch: Brace Yourselves: The Next BIG Tiny Thing is Coming! We're back on Kickstarter with a gadget so small, it's almost unbelievable (but trust us, it's real!). Get ready for [Product Name] – designed with love, open-source goodness, and a whole lot of tiny power. Be the first to back the fun!
• •Educational Focus: STEAM Learning Just Got a Whole Lot Tinier (and Cooler!). Who said learning electronics had to be complicated? Our modular kits make it easy and exciting to explore the world of circuits, coding, and creativity. Perfect for curious kids, dedicated hobbyists, and anyone who believes big ideas can come in the smallest packages.