Brand Tone

Passionate & Enthusiastic, Community-Oriented, Positive & Motivational, Authentic & Down-to-Earth, Creative & Custom

Brand Values

• •Passion
• •Positivity
• •Self-Expression & Individuality
• •Entrepreneurship & Hustle
• •Community & Connection
• •Quality & Craftsmanship
• •Giving Back

Best Practices

• •Embrace "The Fresh Lifestyle": Consistently use optimistic, energetic, and vibrant language. Words like "fresh," "passion," "custom," "community," and "lifestyle" should be woven naturally into the copy.
• •Tell the Story (Subtly and Overtly): Reference the brand's origin story and the values it represents (passion, entrepreneurship, positivity) where appropriate. This adds authenticity and emotional connection.
• •Focus on "You" (The Customer): While sharing the brand's passion, ensure the copy also speaks directly to the customer's desires for self-expression, belonging, and living their hobbies.
• •Stay Authentic and Relatable: Avoid overly corporate or generic language. Keep the tone conversational, approachable, and genuine, reflecting the brand's grassroots origins.
• •Visually and Verbally Align: Ensure the copy complements the visual style of the brand (which is often bold, custom, and action-oriented). Use language that evokes the feeling of riding and the creativity of customization.

Social Perception

The brand is perceived as a dedicated custom bicycle builder with a strong connection to the biking community, particularly in the Clovis, CA area. They are seen as creative and skilled in their craft, capable of producing unique, high-value items, as demonstrated by their charity auction bikes. Their involvement in charity initiatives generates positive public perception. The apparel line appears to be an extension of this bike-centric lifestyle, allowing fans and community members to further identify with the brand.

Copy Examples

• •Headline: Ride Your Passion. Live The Fresh Lifestyle. Body: It's more than just a bike, it's an extension of you. At Timmy Fresh Brand, we craft custom rides and gear that fuel your passions and celebrate your unique style. Join the movement. #StayFresh
• •Headline: Built with Heart. Ridden with Soul. Body: Every Timmy Fresh creation is infused with the spirit of entrepreneurship and a love for the ride. Our story is about chasing dreams and never giving up. What's yours? Gear up and tell it to the world.
• •Headline: More Than A Brand, It's A Community. Body: From local meetups to charity rides, Timmy Fresh is about bringing people together who share a love for two wheels and a positive vibe. Check out our latest event schedule and join The Fresh Lifestyle. #TimmyFreshFamily
• •Headline: Fresh Designs. Fresh Rides. Fresh You. Body: Stand out from the crowd with Timmy Fresh Brand. Our unique apparel and custom bike accessories are designed for those who dare to be different and live life on their own terms. Explore the new collection and express yourself.
• •Headline: The Hustle Is Real. So Is The Freshness. Body: Inspired by the journey, dedicated to the craft. Our trademark backward 'E' is for every entrepreneur out there grinding and believing. Rock the gear that represents your drive. #EntrepreneurLife #TimmyFresh