Brand Tone

aspirational, empowering, feminine, and supportive

Brand Values

• •Confidence and Empowerment: Helping women feel self-confident and their best selves.
• •Quality and Design: Offering premium, technologically sophisticated products with unique cuts and timeless fashion.
• •Comfort and Functionality: Ensuring garments are comfortable for both exercise and daily life.
• •Femininity: Celebrating the female body and its curves.
• •Customer Experience: Providing a luxurious shopping experience and fair customer approach.
• •Innovation: Using innovative technologies and developing their own materials.
• •Local Pride (Partial): Highlighting design in the Czech Republic and some manufacturing in CZ/SK, though production is also global.
• •Authenticity (for DNA line): The DNA line, co-founded by Aneta Chovanová (ANDULA), emphasizes authenticity, energy, and being unmistakable.

Best Practices

• •Develop a Comprehensive Tone of Voice Guide: Document the brand's personality, key message pillars, \"words we use,\" and \"words we avoid.\" This should include examples and be shared with everyone creating content.
• •Always Lead with Empowerment and Confidence: Every piece of copy should aim to uplift the reader, focusing on how TIMME products will help them feel stronger, more confident, and more uniquely themselves. Use active, inspiring language.
• •Emphasize Quality and Unique Design (Authentically): Highlight the craftsmanship, material choices, and unique design aspects. However, ensure these claims can be consistently backed by the product experience to maintain trust. If addressing quality concerns publicly, do so with transparency and a customer-centric approach.
• •Infuse Femininity and Elegance: Use descriptive language that evokes a sense of sophisticated femininity and grace, aligning with the \"muse is the female body\" philosophy. This doesn't mean excluding strength, but rather celebrating it through a feminine lens.
• •Maintain a Supportive and Approachable Persona in Interactions: While the overall tone is aspirational, direct interactions (social media comments, customer service) should be friendly, helpful, and reflect the \"fair and pro-customer approach\" value. This helps bridge the aspirational with the attainable and builds community.

Social Perception

aspirational & trendy, focus on aesthetics, mixed quality perceptions, price vs. value concerns, influencer driven

Copy Examples

• •Headline: Your Power, Unleashed. Body: It's more than activewear. It's the confidence to conquer your day, the comfort to own your movement, and the style that says *you've arrived*. Feel your best version with TIMME. #BeTIMME #ConfidentFeminine
• •Headline: Sculpted by Design, Driven by You. Body: Our unique cuts are made to celebrate your curves, crafted with premium materials that move with you. From intense workouts to inspired days, TIMME is designed to make you feel unstoppable and utterly feminine. Discover the difference.
• •Headline: The TIMME Glow: It Starts from Within (and great leggings). Body: Radiate confidence with every step. Our latest collection is here to support your journey, blending luxurious comfort with timeless style. Because when you feel good, you shine. What are your goals today?
• •Headline: Beyond the Trend. Beyond Expectation. Body: We believe in fashion that empowers. Pieces designed in the heart of Europe, made for the woman who defines her own standards. Experience the unique touch, the premium feel, the TIMME way of life. #LuxuryActivewear #TimelessStyle
• •Headline: Made for Memories, Designed for You. Body: Whether it's a new personal best or a moment of blissful calm, our apparel is crafted to be part of your story. Embrace comfort, exude confidence, and live every moment beautifully. What will you create in TIMME today?