Brand Tone

sentimental, warm, and appreciative

Brand Values

• •Emotional Connection: The core of the brand revolves around celebrating and preserving meaningful moments and relationships.
• •Personalization & Uniqueness: Offering customized products that are unique to the individual is a key value.
• •Quality Craftsmanship: The brand story emphasizes a commitment to creating high-quality keepsakes that match the emotional significance of the gift.
• •Customer Satisfaction: Ensuring a positive customer experience through good communication, quick delivery, and addressing customer needs is clearly important.
• •Celebration of Life's Milestones: The product range caters to significant life events, positioning the brand as a partner in celebrating these moments.

Best Practices

• •Focus on Emotion: Use language that evokes feelings of love, joy, nostalgia, and appreciation. Words like "cherish," "celebrate," "memories," "heartfelt," and "special" align with the brand's core.
• •Highlight Personalization: Emphasize the custom nature of the products and how they can be tailored to reflect individual stories and relationships. Use phrases like "uniquely yours," "personalized just for you," "tell your story."
• •Maintain a Warm and Approachable Voice: Write as if you're speaking to a friend. Use contractions and a conversational style. Be empathetic and understanding.
• •Show, Don't Just Tell, the Quality: Instead of just saying "high quality," describe the care that goes into making each item or the lasting nature of the keepsakes.
• •Incorporate Customer Language: Pay attention to the words and phrases customers use in their positive reviews (e.g., "lovely," "perfect," "beautiful token") and subtly weave similar language into your copy to resonate with potential buyers.

Social Perception

Customers frequently describe their purchases as "beautiful," "lovely," and of "amazing quality." The brand is seen as a provider of thoughtful, high-quality personalized gifts that evoke strong positive emotions. The excellent customer service and fast shipping are consistently praised, contributing to a trustworthy and reliable image.

Copy Examples

• •Capture the moment your hearts became one. Our personalized 'Where We Met' map is more than a gift, it's a timeless reminder of your unique love story.
• •Celebrate her journey, her strength, her success. A personalized graduation gift as unique as her dreams.
• •Handcrafted with love, just for you. Because some moments deserve to be held onto forever.
• •Make their new house a home with a gift that tells their story. Personalized new home plaques, cherishing new beginnings.
• •From our hearts to yours, quickly. We know some moments can't wait, that's why we're committed to beautiful gifts, delivered with care and speed.