Brand Tone

Sophisticated, Relaxed, Authentic, Modern, Inviting

Brand Values

• •Quality Craftsmanship
• •Local Origin/Swissness
• •Mindful Enjoyment
• •Authenticity
• •Modernity & Style
• •Passion for Gin

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Sophisticated, Relaxed, Authentic, Modern, Inviting) and values. Include examples of "do's and don'ts" for language, sentence structure, and specific vocabulary.
• •Emphasize Storytelling: Continue to weave the "timeout" narrative and the Swiss origin story into communications. People connect with stories more than just product features. Use language that evokes feelings of relaxation, quality, and mindful enjoyment.
• •Focus on "You" and "Your Moment": Address the customer directly and highlight how TimeOut Gin fits into *their* lifestyle and *their* moments of pause and pleasure. Make it about their experience.
• •Maintain Visual-Textual Harmony: Ensure that the copy always complements the sophisticated, clean, and modern imagery used on the website and social media. The words should evoke the same feeling as the visuals.
• •Be Consistent Across All Platforms: Whether it's a website update, an Instagram caption, a Facebook post, or an email newsletter, the tone and core messaging should remain consistent to build a strong, recognizable brand identity. Regularly review content to ensure alignment.

Social Perception

Emerging Premium Swiss Gin, High-Quality Product, Appealing Branding, Artisanal & Special, Trustworthy (due to Swiss origin)

Copy Examples

• •Headline: Your Daily Pause, Perfectly Poured. Discover TimeOut Gin. Body: Escape the noise and savor the nuanced notes of our Swiss-crafted gin. Each sip is an invitation to unwind and reconnect. Find your moment.
• •Social Media Post (with image of a beautifully garnished TimeOut Gin cocktail): Text: Elevate your evening ritual. The distinctive botanicals in TimeOut Gin transform a simple moment into a small celebration. What's your favorite way to take a #TimeOut? #SwissGin #CraftCocktail #SipAndSavor
• •Product Description Snippet: Text: Crafted with passion in the heart of Eriswil, TimeOut Gin is a testament to Swiss precision and the art of fine distillation. We select only the purest botanicals to create a gin that’s both timeless and refreshingly modern.
• •Website "About Us" Excerpt: Text: We believe in the power of the pause. In a world that never stops, TimeOut Gin was born from a desire to create moments of genuine disconnection and pure enjoyment. It’s more than a gin; it’s an experience, meticulously crafted in Switzerland for those who appreciate quality and cherish their time.
• •Short Ad Copy: Text: TimeOut Gin: Swiss Craftsmanship. Exquisite Taste. Your Moment Awaits.