Brand Tone

sophisticated, aspirational, and appreciative.

Brand Values

• •Exquisite Living & Good Design
• •Quality & Craftsmanship
• •Ethical Considerations & Sustainability
• •Purposeful Selection
• •Cultural Integration & Local Voice
• •Customer Privacy

Best Practices

• •Develop a Brand Voice Chart: Internally document key characteristics of the FormFluent tone (e.g., Sophisticated, Appreciative, Knowledgeable, Elegant, Warmly Authoritative) with do's and don'ts for language and style.
• •Prioritize Storytelling: Focus on the narrative behind the brands, the artisans, the design inspiration, and the cultural significance of the pieces. This naturally lends itself to an appreciative and sophisticated tone.
• •Use Evocative & Sensory Language: Employ descriptive words that appeal to a sense of beauty, craftsmanship, and timelessness. Words like "luminous," "meticulous," "heritage," "sculpted," "radiant" can enhance the luxury feel.
• •Maintain an Educated & Passionate Stance: Write from a position of deep knowledge and genuine enthusiasm for the products and the lifestyle they represent. This builds trust and resonates with a discerning audience.
• •Ensure Consistency Across All Channels: Whether it's a product description, a social media caption, a blog post, or an email, the core tone should remain recognizable, reinforcing the brand's identity as an "arbiter of modern living." Regular audits of content can help maintain this consistency.

Social Perception

A Purveyor of Luxury and Exclusivity, Knowledgeable & Authoritative, Aspirational & Discerning, Trustworthy, Focused on Aesthetics and Story.

Copy Examples

• •Witness the dance of light and crystal. The new [Vase Name] by Lalique, an heirloom in the making, now gracing our collection. Each facet tells a story of unparalleled French artistry, ready to transform your space into a haven of elegance. Explore its timeless beauty, exclusively at FormFluent. #LaliqueAustralia #CrystalArtistry #LuxuryHomeDecor #FormFluent
• •For generations, Lladró has sculpted dreams from porcelain. At FormFluent, we are honoured to bring these Spanish masterpieces to Australian homes. It's more than decor; it's a legacy of passion, artistry, and the pursuit of beauty in everyday life. Discover the enduring allure of Lladró. [Link to Lladró page on website] #LladroSydney #PorcelainPerfection #SpanishDesign #ModernLiving #FormFluent
• •Curating a life of exquisite moments begins with the spaces we inhabit. FormFluent believes that true luxury lies in objects that resonate with soul and story. Let us guide you in selecting pieces that not only adorn your home but enrich your daily experience, transforming the ordinary into the extraordinary. #ArtDeVivre #LuxuryLifestyle #InvestInBeauty #FormFluent
• •An Invitation to Exquisite: Discover the Latest from [Brand Name] at FormFluent
• •Experience the Art of Fine Living. Join us at our Sydney Boutique for an exclusive viewing of [Event Focus]. Delve into the world of [Brand Name] and find inspiration for your exquisite home. Details and RSVP here. #FormFluentEvents #SydneyLuxury #MeetTheArtisans