Brand Tone

Professional & Connoisseurial, Appreciative & Passionate, Trustworthy & Transparent, Direct & Informative

Brand Values

• •Appreciation of Excellence
• •Integrity & Ethical Practice
• •Customer Education & Empowerment
• •Value for Money
• •Authenticity
• •Transparency

Best Practices

• •Define and Document Your Voice: Clearly articulate the desired brand tone (e.g., "expert yet approachable," "passionate and respectful"). Create a style guide with examples of "do's and don'ts" for all written communication.
• •Prioritize Transparency and Honesty: Given the existing negative perceptions in some communities, it's crucial that all copywriting scrupulously avoids hype or misleading claims. Back up statements with facts and be upfront about the nature of the pieces (e.g., artist, origin, condition). Address concerns directly and professionally if they arise.
• •Educate and Share Passion: Use copy to share knowledge about glass art, techniques, and artists. This reinforces expertise and passion, aligning with the stated value of customer education. Let genuine enthusiasm for the art form shine through.
• •Maintain Consistency Across All Channels: Ensure the tone of voice is the same on the website, social media posts, email newsletters, product descriptions, and customer service interactions. This builds a cohesive and recognizable brand personality.
• •Listen and Adapt (Carefully): Monitor how the audience perceives the brand's communication. While staying true to core values, be open to refining the tone if certain aspects aren't resonating or are being misinterpreted. However, in the face of serious allegations like those found, a consistent tone must be backed by demonstrable ethical actions to rebuild trust. Addressing negative feedback professionally, rather than dismissively, is critical.

Social Perception

Positive (General Marketplace - eBay), Highly Negative (Specific Collector Communities - Reddit), Dichotomy in Perception

Copy Examples

• •Headline: Own a Piece of Liquid Light: The Art of Borosilicate Body: Discover the luminous world of functional glass art. At Timeless Glass Gallery, we curate exceptional pieces from visionary artists, each a testament to skill and passion. Explore collections that transcend the ordinary. #HeadyGlass #GlassArt #CollectibleGlass
• •Headline: Beyond the Flame: The Enduring Value of Artisan Glass Body: We believe true art holds its value. That's why we meticulously select each piece, ensuring authenticity and craftsmanship. Invest in a timeless treasure that speaks to your unique taste. Learn the story behind your next masterpiece. #GlassCollectors #FunctionalArt #TimelessPieces
• •Headline: Curated for Connoisseurs, By Connoisseurs. Body: With years of passion and a deep respect for the craft, Timeless Glass Gallery connects you with the most sought-after glass artists. We provide the details you need to appreciate the artistry and make an informed choice. #ArtGlass #GlassGallery #BorosilicateArt
• •Headline: The Clear Difference: Authenticity & Transparency in Every Piece. Body: No imitations, no mass-produced replicas. Just pure, handcrafted artistry. We provide detailed descriptions and minimally edited photos, so what you see is the masterpiece you get. #EthicalGlass #HandmadeArt #SupportArtists
• •Headline: "Next to excellence is the appreciation of it." – Experience Both. Body: We live by this motto, sourcing exceptional glass art and fostering a community that cherishes it. Find your next focal point or functional marvel with Timeless Glass Gallery. #GlassArtQuotes #FunctionalSculpture #ArtInvestment