Brand Tone

Luxurious & Sophisticated, Authentic & Rooted, Warm & Welcoming (Ohana-focused), Experiential & Adventurous, Serene & Rejuvenating

Brand Values

• •Authenticity: Commitment to providing genuine experiences that reflect the local culture and spirit of Hawai'i.
• •Exceptional Service & Hospitality: Delivering world-class, anticipatory service with the "aloha spirit."
• •Connection (to Place, Family, Self): Creating a setting for families and friends to connect with each other, the stunning natural environment, and Hawaiian heritage.
• •Luxury & Quality: Providing high-end accommodations, amenities, and experiences without being stuffy; "approachable luxury."
• •Stewardship & Sustainability: Caring for the land, preserving natural beauty, and engaging in sustainable practices like the on-site farm and community clean-up initiatives.
• •Community: Fostering a sense of community among owners, guests, and staff, and being a partner to the local community.
• •Creating Lasting Memories: The overarching goal is to provide a backdrop for unforgettable moments and experiences.

Best Practices

• •Embrace "Approachable Luxury": While highlighting the high-end nature of the resort, ensure the language remains warm, inviting, and inclusive. Avoid overly formal or aloof phrasing. Use words that convey both elegance and comfort (e.g., "barefoot sophistication" was a concept used by a marketing agency for them).
• •Weave in Authentic Hawaiian Language & Concepts Meaningfully: Use Hawaiian words like 'ohana (family), aloha (love, welcome, compassion), 'āina (land), and mana (spiritual energy) where appropriate and provide context if needed. This reinforces authenticity but should feel natural, not forced.
• •Focus on Storytelling & Experiences: Instead of just listing amenities, tell stories about the experiences guests can have. Describe the feeling of watching a sunset from a lanai, the taste of freshly picked fruit from the farm, or the joy of a family learning a traditional craft.
• •Maintain Visual & Verbal Harmony: Ensure the sophisticated, natural, and warm imagery is consistently matched by the copy's tone. The language should evoke the same feelings as the visuals – of beauty, tranquility, luxury, and connection.
• •Highlight Connection & Community: Emphasize the opportunities for connection – with family, with nature, with Hawaiian culture, and with the Timbers Kaua'i community (staff and other owners/guests). This differentiates the brand from purely transactional luxury.

Social Perception

Prestigious & High-End, Exclusive Retreat, Authentically Hawaiian, Family-Oriented Luxury, Service Excellence, Desirable Investment, Environmentally Conscious

Copy Examples

• •Headline: Timbers Kaua'i: Where Oceanfront Luxury Meets Authentic Aloha. Body: Discover your sanctuary on the shores of the Garden Isle. Indulge in world-class amenities, curated island adventures, and the warm embrace of a community rooted in Hawaiian tradition. More than a destination, it's a feeling of home, elevated.
• •Headline: Create Your Kaua'i Legacy. Own a Piece of Paradise. Body: Imagine waking to panoramic ocean views from your private lanai, days filled with championship golf and serene spa moments, and evenings sharing farm-to-table feasts with loved ones. At Timbers Kaua'i, luxury homeownership is effortless, and the memories are everlasting.
• •Headline: The Spirit of Kaua'i, The Comfort of Timbers. Body: From the vibrant flavors of our on-site organic farm to the ancient stories shared through our cultural programs, Timbers Kaua'i offers an immersive journey into the heart of Hawai'i. Experience unparalleled service and amenities, all designed to connect you with the island and each other.
• •Headline: Your Private Haven on the Garden Isle Awaits. Body: Escape to Timbers Kaua'i, where expansive oceanfront residences and personalized service redefine island living. Explore lush landscapes, rejuvenate by our infinity pools, or simply breathe in the tranquility. Here, every detail is crafted for your ultimate comfort and unforgettable experiences.
• •Headline: More Than a Vacation. It's a Timbers Kaua'i Welcome. Body: Feel the genuine warmth of aloha from the moment you arrive. Our dedicated 'ohana is here to ensure every aspect of your stay is seamless, from arranging unique island adventures to sharing the best-kept secrets of Kaua'i. Discover a place where luxury feels like family.