Brand Tone

Performance-Oriented, Passionate & Enthusiastic, Quality-Focused, Direct & Informative, Community-Oriented

Brand Values

• •Performance
• •Joy
• •Responsibility
• •Quality & Durability
• •Innovation

Best Practices

• •Lead with Performance, Infuse with Passion: Always highlight how Tiibo products enhance the cycling experience (performance), but do so with language that resonates with the love of the sport (passion).
• •Emphasize Quality and Material Benefits: Consistently mention the high-quality, durable, and responsible materials used, and explain how these benefit the user (e.g., clear taste, longevity, eco-friendliness).
• •Speak Cyclist to Cyclist: Use language and address pain points that are relatable to the target audience (e.g., "lukewarm water," "plastic taste," fitting bike cages).
• •Be Clear, Confident, and Direct: Present product features and benefits in a straightforward manner, instilling confidence in the brand's expertise and the product's capabilities.
• •Maintain Visual-Verbal Congruence: Ensure that the imagery used alongside copy (especially on social media and the website) reflects the values of performance, joy, and the cycling lifestyle.

Social Perception

Positive for Performance, Appreciation for Quality Materials, Seen as a Solution, Good Customer Support

Copy Examples

• •Headline: Ride Further, Drink Colder. The Tiibo Edge. Body: Don't let lukewarm water cut your journey short. Our vacuum-insulated bottle keeps your hydration perfectly chilled for hours, so you can focus on the joy of the ride. Experience the Tiibo difference – engineered for peak performance.
• •Social Media Post: Fuel your passion, one cold sip at a time. 🚴‍♂️❄️ The Tiibo bottle: designed by cyclists, for cyclists who demand more. More miles, more performance, more joy. #Tiibo #CyclingLife #HydrationHero #PerformanceGear #RideOn
• •Product Description Snippet: Taste the Purity, Not the Plastic. Crafted from food-grade 304 stainless steel and BPA-free materials, the Tiibo bottle ensures every sip is as refreshing and clean as the last. Responsibility never tasted so good.
• •Email Subject Line: No Squeeze, Just Flow: Effortless Hydration is Here. Body: Tired of wrestling with your water bottle? The Tiibo features an innovative high-flow nozzle, delivering smooth hydration when you need it most – no squeezing required. Upgrade your ride.
• •Ad Copy: Your Hottest Rides Demand the Coldest Drinks. Tiibo's superior insulation technology locks in the chill, delivering icy refreshment from the first pedal to the last. Conquer the heat. Conquer your ride.