Brand Tone

Sophisticated & Aspirational, Contemporary & Millennial-Focused, Confident & Knowledgeable, Personal & Engaging, Playful & Witty (at times)

Brand Values

• •Craftsmanship & Quality
• •Sustainability & Ethical Practices
• •Heritage & Expertise
• •Individuality & Customization
• •Contemporary Design & Timeless Appeal
• •Customer-Centricity
• •Innovation

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the brand's tone (sophisticated, confident, with a touch of playful wit), core values (craftsmanship, sustainability, individuality), approved vocabulary, and "words to avoid." This guide should be the go-to resource for all content creators.
• •Emphasize Heritage and Craftsmanship with a Modern Slant: Consistently weave in the narrative of decades of manufacturing experience, but frame it in a way that appeals to a contemporary, forward-thinking audience. Avoid sounding dated; instead, focus on how heritage informs modern excellence.
• •Spotlight Sustainability Authentically: Integrate messaging about biodegradable leather, vegan options, and eco-conscious manufacturing naturally within product descriptions and brand stories. Avoid greenwashing; be specific and transparent about sustainability efforts, as seen on their "Environment Positive Manufacturing" page.
• •Balance Sophistication with Personality: While maintaining a premium feel, don't be afraid to inject personality through clever product names, engaging questions in social media, or witty remarks where appropriate. This makes the luxury more approachable and memorable.
• •Prioritize "You-focused" Language Alongside Bespoke Offerings: Highlight the benefits and experiences for the customer. Use words like "your," "you," and focus on how Tiger Marrón products empower their style and individuality. Reinforce this by consistently promoting the bespoke and personalization services as a key differentiator.

Social Perception

Positive for Quality and Design, Appreciation for Indian Brand with Global Standards, Growing Recognition for Sustainability, Seen as a Luxury/Premium Brand, Trusted for Customization

Copy Examples

• •Headline: Beyond the Trend. Beyond Expectation. This is Tiger Marrón. Body: Crafted for the discerning, designed for life. Discover accessories that speak your language – of quality, individuality, and enduring style. Your story, exquisitely held.
• •Product (Vegan Briefcase): The Boardroom Conqueror. Made with our signature upcycled vegan leather, this briefcase isn’t just a statement, it’s a strategy. Sleek, sustainable, and seriously smart. Carry your ambition.
• •Social Media (Customization): Your Initials. Your Icon. Why blend in when your Tiger Marrón piece can be as unique as your vision? Let's co-create something legendary. DM us to begin your bespoke journey. #TigerMarron #OwnYourStyle
• •Brand Story Snippet: For three decades, our hands have shaped luxury for the world. Now, that heritage is infused in every Tiger Marrón creation. It's not just a bag; it's a legacy you carry. Experience the art of modern artisanship.
• •Email Subject: Ready for an Upgrade? Your Everyday Deserves a Touch of Tiger Marrón. Body: Tired of the same old? Elevate your essentials with pieces that merge timeless craftsmanship with a contemporary edge. From boardroom polish to weekend flair, find your perfect companion. P.S. Did you know our leathers are biodegradable and our vegan options are just as luxe?