Brand Tone

Knowledgeable & Authoritative, Helpful & Supportive, Enthusiastic & Passionate, Quality-Conscious & Reliable, Practical & Solution-Oriented

Brand Values

• •Quality & Durability
• •Innovation & Smart Design
• •Customer Enablement
• •Passion for the Outdoors
• •Reliability & Trust

Best Practices

• •Focus on Solutions and Benefits: Explain how Suspenz products make the outdoor enthusiast's life easier, protect their gear, and enable more adventures.
• •Use Language of the Enthusiast, Clearly: Speak the language of paddlers and cyclists, but avoid overly technical jargon. Keep it accessible and relatable.
• •Emphasize Quality and Durability: Highlight the premium materials, smart engineering, and longevity of the products to justify value and build trust.
• •Maintain a Helpful and Supportive Voice: Aim to assist and empower the customer, being approachable and responsive.
• •Show, Don't Just Tell, with Passion: Incorporate storytelling and visuals that convey the joy and freedom of outdoor activities, subtly linking Suspenz to those positive experiences.

Social Perception

Positive, Reliable Problem-Solver, Good Investment, Helpful Customer Support

Copy Examples

• •Headline: Engineered for Adventure, Built to Last. Discover Suspenz: The Smartest Way to Store & Transport Your Kayak.
• •Social Media Post: Weekend forecast: 100% chance of paddling! ☀️ Where are you taking your kayak? Show us your Suspenz setup in action! #SuspenzAdventures #KayakLife #PaddleMoreWorryLess
• •Email Subject Line: Tired of Garage Clutter? Reclaim Your Space with Suspenz!
• •Product Description Snippet: Crafted from powder-coated steel and featuring our exclusive Duraflex cradling system, the Suspenz Deluxe Kayak Rack offers unmatched protection and stability.
• •Ad Copy: Your Kayak's Best Friend. The Suspenz All-Terrain Kayak Cart makes getting to the water effortless. Puncture-proof wheels, a heavy-duty frame, and quick assembly mean more time paddling, less time hauling.