Brand Tone

Innovative and Practical, Youthful and Energetic, Community-focused and Proudly Local, Trustworthy and Quality-Conscious, Approachable and Appreciative, Confident and Solution-Oriented

Brand Values

• •Innovation & Problem-Solving
• •Quality & Craftsmanship
• •Practicality & Convenience
• •Sustainability & Local Sourcing
• •Customer Security & Confidence
• •Entrepreneurial Spirit & Learning
• •Community Engagement

Best Practices

• •Always Highlight the Core Benefit – Security & No Slips: Every piece of copy should, in some way, reinforce the primary problem the Tie Towel solves: "it stays put," "no more slips," "secure fit."
• •Maintain a Positive, Solution-Oriented, and Slightly Playful Voice: Address the common problem (slipping towels) with a touch of lighthearted relatability, then confidently present the Tie Towel as the smart, easy solution.
• •Emphasize Quality and Local Roots: Consistently mention the "100% cotton," "locally made," "handcrafted," or "sustainable" aspects to reinforce the brand's commitment to quality and community.
• •Weave in the "Student Innovation" Story Subtly: Where appropriate, remind the audience of the brand's unique, award-winning origins to add a layer of inspiration and youthful energy, without overdoing it. Phrases like "innovative design" or "award-winning solution" can achieve this.
• •Use Direct, Clear, and Action-Oriented Language: Make it easy for customers to understand the benefits and how to use the product. Use calls to action that are encouraging and friendly (e.g., "Grab yours," "Experience the difference").

Social Perception

Positive & Supportive, Ingenious & Necessary, Trustworthy & High Quality, Inspiring

Copy Examples

• •Headline: No More Slips, Just Secure Comfort. Body: Tired of the towel-drop dread? The Tie Towel’s innovative drawstring design means it stays put, whether you’re at the gym, by the pool, or just stepping out of the shower. Locally made, 100% cotton, and designed by award-winning young innovators. Tie it on and feel the freedom!
• •Social Media Post (Image: Person confidently wearing Tie Towel at the beach): Sun, sea, and security! ☀️ Our Tie Towel is your perfect holiday companion. Designed to stay put, so you can focus on the fun, not your towel. What problem does your Tie Towel solve? #TieTowel #TheTowelThatStaysPut #BeachDays #GymEssential #Innovation
• •Product Page Snippet: Born from a bright idea and a common frustration, the Tie Towel is more than just a towel – it's peace of mind. Crafted with care from sustainable, locally sourced 100% cotton, its unique tie system ensures you’re always comfortably and securely covered. Experience the award-winning difference.
• •Email Subject: Say Goodbye to Awkward Towel Moments! Body: Remember that time your towel decided to do its own thing? We’ve all been there. That’s why a team of enterprising students created the Tie Towel – the simple, genius solution that keeps your towel exactly where you want it. Secure, stylish, and super practical. Grab yours and join the no-slip revolution!
• •About Us Snippet (Youthful & Energetic): We saw a problem, sketched an idea, and – voila! – the Tie Towel was born. We're a team of young Cork innovators who believe that simple ideas can make a big difference. From school project to national awards, we’re on a mission to banish towel slips for good! Thanks for being part of our journey. #StudentEnterprise #CorkMade #ProblemSolved