Brand Tone

Emotional & Empathetic, Friendly & Approachable, Quality-Conscious & Trustworthy (Aspired), Promotional

Brand Values

• •Love for Pets
• •Quality & Craftsmanship
• •Customer Satisfaction
• •Memorialization & Emotional Connection
• •By Pet Owners, For Pet Owners

Best Practices

• •Always Prioritize 'Pet Love': Every piece of copy, from product descriptions to social media updates, should reflect a genuine affection and understanding of pets and the human-animal bond. Use warm, endearing language when referring to pets (e.g., 'furry friend,' 'cherished companion,' 'paw-some pal').
• •Balance Emotion with Quality: While the emotional connection is key, especially for memorial items, always weave in the aspects of quality, craftsmanship, and care taken in product selection/creation. This reinforces trust and value.
• •Speak Like a Fellow Pet Owner: Use 'we' and 'us' to create a sense of community. Share relatable pet owner experiences or sentiments. The 'By Pet Owners, For Pet Owners' ethos should come through naturally.
• •Maintain a Friendly and Approachable Voice: Even when dealing with sales or more transactional communications, keep the tone helpful, positive, and accessible. Avoid overly corporate or impersonal language.
• •Be Mindful of the Emotional Weight of Memorial Products: When writing copy for personalized remembrance items, approach it with extra sensitivity, empathy, and respect. Focus on comfort, lasting memories, and celebrating the pet's life. Acknowledge the customer's potential grief and offer the product as a way to keep their beloved pet's presence alive.

Social Perception

Divided: Positive (customers who purchase personalized items often report high satisfaction, emotional connection to the products, and good service) and Negative/Skeptical (external review aggregators and scam checkers raise concerns about the site's trustworthiness)

Copy Examples

• •Headline: Keep Their Paw Print on Your Heart, Forever. Body: The bond with your beloved companion is timeless. Our exquisitely crafted crystal memorials capture their unique spirit in stunning 3D, a beautiful tribute to the paw prints they left on your soul. Cherish their memory every day.
• •Headline: Spoil Your Furry Overlord with Purrfect Comfort! Body: Because your cat deserves the best (and let's be honest, probably runs the house!), our new collection of luxurious cat beds is here! Made with the snuggliest, pet-safe materials for a royal slumber. Happy cat, happy life!
• •Headline: By Pet Lovers, For Pet Lovers. That's the Tierliebe Promise. Body: We know your pet isn't just an animal, they're family. That’s why at Tierliebe Shop, we pour our hearts into sourcing and creating high-quality, loving products that celebrate that special bond. From cozy cuddlers to cherished keepsakes, find something your furry friend (and you!) will adore.
• •Caption: Look at this absolute superstar! 😍 @[CustomerUsername]'s [Pet's Name] is rocking their new Tierliebe [Product Name]! We're so thrilled to see our creations bringing joy to your furry family members. Thanks for sharing the #Tierliebe! P.S. Your furbaby could be featured next!
• •Subject: A Little Treat for Your Best Friend (and Your Wallet!). Body: Spoil your cherished companion without breaking the bank! Our [Sale Name] is on now, with up to X% off on your favorite pet essentials and unique personalized gifts. Because showing them love shouldn't cost the earth. Shop now and spread the joy!